Labor Union Strategies and Tactics for Successful Campaigns

Labor union strategy and union organizers for successful campaigns
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Introduction
Today, the labor markets are characterized by the increased number of labor unions. The emergence, growth, and development of these unions are attributed to an increased number of injustices in the work environment. So far, labor unions have done a tremendous job in ensuring that work-related problems have been addressed. After achieving this objective, many of these labor unions are in danger of losing their relevance. Therefore, there is a need to examine different strategies that are likely to ensure that unions continue to grow. At the same time, it is essential to look at the means of organization these unions such that their success is assured from the organization and organizers perspective CITATION Dav07 \l 1033 (Peetz, Pocock, & Houghton, 2007).
Labor union strategy and tactics for the organization
According to Peetz, Pocock, and Houghton (2007), recent studies that membership in labor unions is continuously declining. This decline is attributed to factors such as market decline, technology, and globalization. As the decline continues, many organizations have been unsuccessful in organizing and mobilizing workers. Therefore, a new approach to their method is recommended. Specifically, the promotion of partnership and community engagement is identified as the primary strategy to ensure a labor organization CITATION Dav07 \l 1033 (Peetz, Pocock, & Houghton, 2007).
According to Haynes and Allen (2001), the partnership has often been considered one of the critical strategies for developing labor unions' development growth. Despite being a common strategy, the concept of collaboration and its paradigms is yet to be fully defined. The lack of a full definition is attributed to the diversity of the idea. However, in the case of labor unions, partnership entails cooperating with various stakeholders at different levels. Therefore, a participatory approach to organizing and implementing labor union tasks is adopted CITATION Pet01 \l 1033 (Haynes & Allen, 2001).
Partnering with stakeholders and communities of workers has often been perceived as a method of maintaining an organization's relevance. This perception is due to the strategy's ability to include a broader range of views, including views of those represented. In the long-run, the union can represent all its members' and stakeholders' interests in equal measures. Further analysis of partnership as a strategy often gives room for growth at different levels. This growth explains labor unions' ability to shape policies at both local and national levels CITATION Pet01 \l 1033 (Haynes & Allen, 2001).
While the strategy is critical to a labor union's successful organization, it is crucial to recognize that organizers' role has often been underplayed. According to Peetz, Pockok, and Houghton (2007), labor and trade progress is usually propelled by organizers. As a result, their role is critical to the success of the union. Despite this recognition, a limited number of resources to the growth of organizers. For this reason, organizers spend a majority of their time resolving grievances of workers and organizations. Thus, little time is dedicated to the development of infrastructure for other functions of the organizations. Therefore, there is a need to examine various factors that promote an organizer and the union CITATION Dav07 \l 1033 (Peetz, Pocock, & Houghton, 2007).
Tactics for a successful campaign
First, in organizing a union campaign, the company management usually decides to focus on what will defeat the union. According to Fulmer (1981), a union organizing campaign involves a simple process of exchanging a few handbills and letters and conducting an election to resolve the issue at hand quickly. However, organizing a union campaign is usually a lengthy procedure that incorporates the following steps.
Determining interest: The organizer visits the company to establish whether or not employees are interested in the union to produce a better campaign, where employees would make better leaders, and where many practices and policies might have a significant impact on the campaign. Once the organizer has identified the audience, the organizer will administer questionnaires to specify the potential campaign leaders and what communities perceive as the most critical priorities. This...