Importance of Social Media in Public Relations

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It is a challenge for companies to adapt to this somehow “new” form of communication. Social media has expanded the opportunity for Public Relations. It has allowed for companies and people to create their own buzz. Now it is possible to reach any audience you want. However, practices of SM managers have evolved with time. There are overall strategic plans in place and managers are no longer improvising their presence in social media, as was in the mid-2000s (Charest, 2016). Communication through social media requires create and maintain trusting relationships with the audience, the managers have to be mindful of the challenges and should:

Monitor activities: establish objectives, message, targets, define keywords, identify the best platforms, sources of influence, fees. In addition, it is key to be able to react quickly to comments, which can have direct effects on the organization reputation.

Influencers in social media: choose someone who participates on the content and conversations and can add value when shared on the different platforms. Also, someone relevant and recognized by the community.

Content strategies: the article define 3’C’s: created content by the organization, curated content by adding information and commissioned content offering what was created with influencers.

H&CO LLP, the Firm I work for has been doing an amazing job using Social Media in the past 3 years. We are a CPA Firm and we have been able to show who we are and what we do with the goal of making connections with clients and with candidates for recruitment purposes. Now they can see more than just what they can gather in a brief meeting about topics not that fun. We are now more than just “boring accountants”