The Impacts of Transition from Steve Jobs to Tim Cook to Apple's Stakeholders

Transition from Steve Jobs to Tim Cook
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Transition from Steve Jobs to Tim Cook
From the articles by Jones (2015) and Somaney (2015), it is clear that the transition from Steve Jobs to Tim Cook has had significant impacts on customers, employees, and investors. It is arguable that the company has become friendlier to customers and has become better at handling their issues. According to Jones (2015), the company has become less confrontational and admits its mistakes as can be seen in the case of Apple Maps. Furthermore, the author notes that the company is speaking about social issues, something which can be important to customers of the company.
Perhaps the employees have been impacted the most by the transition. Jones (2015) points out that Tim Cook has done “very good things” for the majority of the company’s employees. The more collaborative culture adopted by the CEO shows that employees participate more in key decisions of the company. In addition, the matching gifts progra...