Growth strategy assessment

Growth Strategy Assessments
Name Course Instructor Date
1.Describe the market that your company (Starbuck) is part of.2.Identify the pros and cons of being a leader or follower and recommend best option for your company.(be a leader)
1.Describe the market that your company (Starbuck) is part of.
Starbucks Corporation (Starbucks) is a specialty coffee maker, and the company roasts, markets, and retails whole bean coffee. Starbucks is the leading company in the retail coffee and snacks store industry, and the company offers different beverages, food items, readymade drinks, and ice creams. The specialty eatery industry includes coffee shops as these outlets offer nonalcoholic beverages and specialty snack items. 
2. Identify the pros and cons of being a leader or follower and recommend the best option for your company. (Be a leader)
Being a leader in an industry will allow Starbucks to be more competitive, and helps maintain the company’s brand. As a market leader, Starbucks is a tend trendsetter that influences the provision of certain products, price setting and the company controls the market. The company charges higher prices than the industry average partly because of the leader status and because it targets the midd...