The Effects off Maruti Suzuki India to India's Automotive Industry
Review the case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and identify a problem that can be addressed by a research report. Draft a preliminary description of the problem and a research question based on the problem identified. For this journal and the first final project milestone, you will not need to reference the data sets provided, but you may want to review the data briefly to help inform the development of your research question.
Note: You will notice that there are both qualitative and quantitative data sets accompanying the case study. While both can be used to address a business problem, you will be using quantitative data sets for the purpose of the final project in this course.
Use the questions posed in the summary of the case study on page 8 to inform your ideas for your research problem.
Maruti Suzuki India LTD
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The Maruti Suzuki India LTD. (MSIL) positively affected India’s automotive industry, secondary to its relatively inexpensive but dependable machinery designs. The affordable price can be attributed to the low-cost price of ownership. In addition, MSIL offered an A-segment model that consists of entry-hatch, mid-hatch, and premium-hatch options. The company had slow progress, but it eventually journeyed and succeeded in more than eight hundred cities. However, between 2011 and 2012, the company faced a problem that slowed down its sales (Richard Ivey School of Business Foundation, 2015).
One of the problems was the presence of compliance issues that come with availing the entry-hatch. Previously, this had great sales but the issues add more cost to the clients. This had a significant negative impact on the company since many c...