Effective Approach in Decision-Making and its Significance to Organization's Performance

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Decision-making is an essential process in the life of an organization and leads to enhanced performance, increased revenue, and motivated workers. Similarly, bad decision-making can cause bad performance, reduce revenue, and demotivate workers. This has severe implications for the business. The cases of AT&T company demonstrate the challenges associated with decision-making in the telecommunication sector. The company has reinvented itself numerous times and is currently operating as a broadband connectivity provider and software-based entertainment provider. Executive managers within the company have been making different decisions that have produced unexpected consequences. While the challenges experienced by the firm arise from other factors, decision-making plays a vital role in enhancing performance.
As the d...