Durex Industry Structure Analysis Using Porter’s Five Forces

Durex Industry Structure Analysis
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Durex Industry Structure Analysis
Durex’s purpose is anchored on relentlessly protecting, healing, and nurturing communities to guarantee a healthier and cleaner world. The condom industry is highly fragmented and competitive, with the presence of multiple multinational and regional brands. Although the brand is recognizable, the buyers have high bargaining power for specific reasons. First, customers are usually in panic mode when purchasing Durex, implying they do not research online to establish the ideal brand. Customers do not demonstrate loyalty to the Durex industry (Reckitt Inc., 2022).
The threat of substitutes is high. People do not readily accept the usefulness of a particular condom brand, and other firms have leveraged the opportunity to reduce latex allergy. This implies customers have more alternatives that meet their intimacy needs. Youths also indicate that condoms are less pleasurable, thu...