Discussion. Walmart as an American Retailer. Management Essay

Discussion
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Discussion
Answer 1
Walmart is a multinational American retailer that operates in different countries through a chain of discount department stores and hypermarkets. There are abundant small and large competitors of Walmart such as Amazon, Sears, eBay, Target, and so on. All of these retailers use different marketing strategies according to their goals and operations. For instance, Target is a large retailer in the United States. However, the company uses a unique strategy to compete with Walmart such as Target has smaller stores to chase Walmart. Apart from that, Target Corporation used a cost leadership strategy to compete with Walmart (Gustafson, 2016).
Answer 2
Small businesses can fail due to diverse reasons. Some of those reasons can be a lack of effective strategy and a lack of planning. Many retailing firms have failed in the competition. For instance, Sears became bankrupt due to a shift in consumer spending, under-investment in stores, and an increase in E-commerce. The retailer didn't give a response to environmental changes and factors. The early signs of bankruptcy appeared in 2014 when the company slashed its jobs and closed hundreds of stores (Peterson, 2018). While the management of Walmart performs market analysis and develops effective strategies to keep the company on the track.
Answer 3
In my opinion, Target Corporation should use hybrid strategies in order to get a better result. For instance, the current strategy of the company is cost leadership so it can use differentiation strategy as well. The differentiation strategy allows companies to make services and products unique as compared to their rivals. The implementation of this strategy depends on the nature of the in...