Application of the USC-CT Framework to L'Oreal Case

Case Analysis Memorandum – L'Oreal
Student's Name
Institutional Affiliation
Course Code and Title
Professor's Name
Date
Memorandum
To: L'Oreal Executive Board
From: [Name]
Date: 16/06/2023
Subject: Applying the USC-CT Framework to L'Oreal Case
This memo discusses the application of the USC-CT Framework to the L'Oreal Case. This framework helps assess the situation, highlighting the possible causes and suggests solutions to the problem (USC Marshall School of Business, 2023).
Uncovering Potential Challenges (U)
The primary challenge for O'Real is making sustainability desirable (Edie Newsroom, 2013). This may be caused by;
* Inadequate consumer education on the social and environmental impacts of cosmetic products
* Little effort by the company to educate consumers
* Significance of making sustainable products more affordable
* The importance of creating demand for sustainable products
* Cultural impact on sustainability
* Cultural perception of cosmetic products
Selecting the most Critical Challenges (S)
From the list above, the most critical challenges for O'Real are;
* Inadequate consumer education
* Little effort to educate consumers
Creating options to address the issues (C)
There are three available options for addressing the O'Real case. They include;
* Developing consumer education and campaign m...