Application of the Pygmalion and Golem Effect on Employee Performance

Pygmalion and golem effect
Student’s name
Institutional affiliation
Pygmalion and golem effect
Pygmalion effect refers to a self-driven motivation whereby an individual develops thoughts of success towards a particular task and unconsciously puts the right effort to achieve it (Greenberg, J. 2011). Golem effect occurs when a person develop negative thoughts towards other people’s ability which leads to lack of trust in them and finally depreciating their efforts. These effects are applied at work places where seniors levels up or down their predictions towards performance of their employees. Application of golem and Pygmalion effect has the ability to increase or decrease employees performance.
Product promoting companies have their managers applying Pygmalion and golem effect to increase performance of their workers. My manager started to offer more trust and close attention to me when I suggested that we should apply other different means of promoting our product besides creating television advertisement which costed the company a lot of money, I sugg...