Apple’s Competing Strategy. Management Assignment.

Apple’s Competing Strategy
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Apple’s Competing Strategy
The strategy formulated for a firm is described in two ways; where the business is competing and how it is competing. One such company whose strategy can be described in this manner is Apple Inc.; the company competes in the electronics industry, and it has formulated its strategy to ensure that it competes with other market players by applying a strategy for earned, owned, and paid media types so as to enhance its market share and power, and keep pace with the market trends and competition. Modern technology has also been integrated in the company’s services to ensure efficiency in enhancing consumer satisfaction and retention levels.
Where Apple Inc. Competes
Apple Inc. is one of the most renowned electronic brands in the world, and thus competes in the electronic and telecommunication sector. The company designs such electronic products as Macs and OS X, iWork, iLife, and professional software, and it is also the market leader in digital music revolution with iTunes and iPods. Its iPhone and App store have also reinvented the mobile phone, and its mission is to continue defining the future of computing and mobile media devices with iPad. The company’s objectives are mainly business driven, and it has the overall objective of sustaining its global dominance. Its strategy is reducing the negative changes while simultaneously maximizing positive changes. Its strategy is diversification, and also focuses on giving consumers the best experience through its products. This strategy is centered on the development of unique products. Some of its main competitors in the global market include Samsung, Google, and Microsoft. As a result, Apple Inc. has formulated a marketing strategies that is aimed at enable ling it to gain a competitive advantage over the competitors.
How Apple Inc. Competes
Apple Inc. has formulated various strategies of improving its competitive advantage in the market. The strategies have also changed the manner in which it competes with the competitors in the market. Most...