American Apparel: Quality Basic Apparel

Student’s Name Institutional Affiliation Date Introduction American Apparel is a company that was founded by Dov Charney in Los Angel, USA. The Company basically deals with the manufacturing, distribution, and retailing of quality basic apparel for people of different age and sex. The Company has branches in various countries across the globe, including Germany, Brazil, Canada, South Korea, and China. By the year 2014, it had more than 10,000 workers and operated more than 240 stores worldwide. American Apparel also uses online marketing in expanding and promotion of its business across the globe. It has more than 12 online stores which are located in different places. It is aimed at bringing about sustainability, creativity, fair wages, vision and passion to the customers and employees. The financial performance of American Apparel has been increasing over the years because of innovative marketing ideas that American Apparel has put in place. The managing directors of American Apparel have also been steering the good performance of the business. The information below shows the latest performance of American Apparel. From the company’s financial statements, the changes in financial items of American Apparel for 2017 can be calculated as shown in the following summary below: Item Year 2016 % Change(+/-) Year 2017 Good/ Bad Performance Explanation on performance Total Assets 295952 (33613÷295952)×100=+13.02% 329565 Good The company is performing well. Positive increase in total assets Current Liabilities 35671 (267÷35671)×100=+0.74% 35938 Bad Bad performance of company. Positive increase in current liabilities. Total Debts 30000 (30000÷30000)×100=0 30000 Good Company is doing fairly well. No change in total debts. Sales/Revenue 150772 (7539÷150772)×100=+5% 158311 Good ...