Airline Distribution Channel

Airline Distribution Discussion Post
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Airline Distribution Discussion Post
Airline product information typically varies across distribution channels to allow service providers to deliver premium content and ancillaries to their existing and prospective customers. Diverse product information constitutes an approach via which airlines market themselves and differentiate their brand. In addition, the airline can also effectively control its pricing strategy, including dynamic pricing. American Airlines have roundtrip flights – a flight itinerary that includes a single flight to a given destination and another flight back from the particular destination. For example, the Airlines make a trip from John F. Kennedy (JFK) International Airport in the United States to El Dorado International Airport in Colombia and make a return flight from Colombia to JFK. Although the trip might incorporate connections or layovers, the start and endpoints remain the same (Munoz et al., 2020).
The product information on American Airlines’ website and that presented in their online travel agent (Expedia) are similar in that it focuses on marketing the company’s low-cost strategy. The travel agent indicated that American Airlines maintains a vast inventory of affordable flights that helps the customers to save their hard-earned money (Expedia, n.d.). Similarly, the airline’ website also capture...