Airbus

Strengths and Weaknesses through the Core Competencies and Value Chain Lens Student’s Name Institutional Affiliation Course Code and Name Professor’s Name Due Date Strengths and Weaknesses through the Core Competencies and Value Chain Lens Airbus’s Tangible and Intangible Resources The case study shows that Airbus enjoys many tangible and intangible resources. The primary tangible resources at the company’s disposal include stable financial resources, a broad supply base, and a wide range of manufacturing sites. Airbus’s financial resources allowed the company to implement the A380 project, which was very expensive. The cost of developing the A380 and the additional costs incurred during the production process amounted to US $ 11.9 billion, but the company could still afford it. The company has numerous suppliers responsible for providing the frames, wings, and engines, among other components (Geng & Bhattacharya, 2021). The company enjoys a reasonably stable supply chain because of the symbiotic relationship between Airbus and the supplies. Airbus has around 15 manufacturing facilities across Europe, which enables the company to manufacture components and assemble its aircraft to meet the market needs. Airbus’s intangible resources include high professional expertise and a positive brand image. For instance, to design and develop the A380, the company significantly leveraged its professionals to establish the design through extensive research and development programs (Geng & Bhattacharya, 2021). The fact that Airbus and Boeing maintained a duopoly in the industry enabled ...