Timeline of Key Events Sample
Feedback from previous assignment (Received an 88):
Great job on the start to the timeline. I would incorporate specific dates of key issues - (-2) please insert these throughout and add it into Assignment #3. Good start on the publics - don't forget about INTERNAL publics in Assignment 3 - also break down MLB & Astros execs and players in addition to fans. Don't forget the MEDIA and the general public (-2). Key Messages actually changed along the timeline - I was hoping to see this evolution (-3). The theories were supposed to be from the Crisis Theories discussed in Ch. 2 - and reviewed in detail in Assignment #1. (-5). Please review these and use these theories for Assignment #3.
BB #3: Continue Semester Project: - Come up with a better plan:
a) Houston Astros Cheating Scandal
Start with your timeline (and any additions you recommend or edits I requested)
and then add in YOUR recommendations for the following:
Assignment #3: Individual Assignment – It's time to add your opinion:
a) Finalize key publics they should be targeting
- Watch the video, review the PPT slides and break these down by internal and external - including a sub-section for media (SEE THE SAMPLE PLANS PROVIDED)
b) List crisis theories YOU suggest they SHOULD have used from the beginning (and throughout the entire crisis) - and why
c) Come up with 3 “key messages” you would recommend your “client” should've used (from the beginning and throughout) to promote to their key audiences (use samples provided)
SAMPLE CRISIS COM PLANS: with Key Messages and break down for PUBLICS (internal, external-media)
(Just search out the info. for this assignment specifically in these samples.)
(The FULL Crisis Plans will help you throughout the project.)
CMN 6050 assignment 3
Name
Professor
Institutional Affiliation
Course name & number
Due date
Timeline of Key events
* September 22, 2016: Sign stealing, dabbed operation “Codebreaker,” by Astros, began with the plan’s presentation to general manager Jeff Luhnow.
* April 2017: Astros devised ways to pass the illegally obtained signs by passing the data to runners on second base, who would then signal batters of the incoming pitch types.
* June 9, 2017: The banging of a trash can became their primary method of signifying when an off-speed pitch was the next play.
* September 21, 2017: A reliever for the White Sox known as Danny Farquhar first noticed the weird sounds of banging a trash can every time he was on the verge of throwing an off-speed pitch.
* October 29, 2017: Astros beat the Dodgers with 15 home runs to win the World Series.
* December 2017: Astros’ right-hander Mike Fiers became a free agent and exposed the whole plan.
* September 2018: Oakland filed an official complaint against Astros with the Major League Baseball on suspicions of illegally stealing signs.
* October 8, 2018: Paranoia spread on what the Astros were doing to win, and Cleveland and Boston accused them.
* November 12, 2019: The Athletic publishes their damning report of Astro’s history of cheating.
* November 15-20, 2019: The Major League Baseball (MLB) begins an investigation on the allegations.
* January 13, 2020: The Major League Baseball released its findings that found Astros guilty of using illegal methods to steal signs from 2017-2018. The team was handed a five million penalty, loss of first and second-round picks during the 2020 and 2021 picks, and their general manager Luhnow and field manager Hinch received a one-year suspension from the game.
* January 13, 2020: Astros fired Luhnow and Hinch.
* February 7, 2020: The Wall Street Journal published that Jeff Luhnow was aware of the plan from its onset.
* February and March 2020: Different baseball players express their anger and disappointment...