Stakeholder analysis of Southwest Airlines

Stakeholder Analysis Southwest Airlines Name: Institution: Course: Tutor: Date: Abstract Stakeholders can affect or be affected by an organisation’s actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees, the government and its agencies, owners (shareholders), suppliers, unions and the community in which the business operates. Not all stakeholders of an organisation are equal. For instance, a company’s customers are entitled to fair trading practises but they are not entitled to the same consideration as the company’s employees. This paper contains an analysis of the Southwest Airlines stakeholders. Stakeholder Analysis of Southwest Airlines Stakeholder analysis is the process of identifying the individuals or groups that are likely to affect or be affected by a proposed action, and sorting them according to their impact on the action and the impact the action will have on them. This information is used to assess how the interests of those stakeholders should be addressed in a project plan, policy HYPERLINK "http://en.wikipedia.org/wiki/Policy" \o "Policy" , program, or other action. Stakeholder analysis is a key part of stakeholder management for the success of any organisation including Southwest Airlines since it aids in the making of better and strategic decisions. In the analysis the most important and very critical issues affecting Southwest Airlines as an organisation include; The rising gas/fuel prices A computer glitch that may cost them a loss of a huge number of customers to competitors, Increased competition from other airlines such as American Airlines, Delta Airlines, and JetBlue Airways among others. The most important of the issues is the ever rising cost of fuel. This is because it affects its operations since it is the main ingredient in the provision of their services and an increase in the cost can lead to them increasing charges or going out of business. The rising in fuel affects some of Southwest Airline’s Stakeholders such as: the customers, the employees, the owners and The suppliers at different levels and degrees. For instance, for the customers, the airline is best known for operating at low cost by its customers may be forced to raise travel costs in order for them to cover up those extra fuel costs. This may lead to a reduction in the number of customers using the airline for transportation from one place to another as they look f...