Family Businesses: SST Started by Venu Srinivasan in 1996

Case Study SST
Student’s Name
Institutional Affiliation
Case Study SST KELLY Summary
Srinivan Service Trust
* SST was started by Venu Srinivasan in 1996 with the main purpose of extending the social responsibility of his family businesses.
* SST comprises of 30 companies that employ more than 40,000 people. An example of these companies is TVS group that recorded US$ 4 billion in 2009 sales.
* SST is committed to fostering sustainable development through self-reliance in poor rural areas of India
* SST headquarters are in Chennai, and it was directed by Ashoke Joshi and five leaders that overlooked over 130 staff including engineers, social workers, doctors, and veterinarians.
Banking: Microfinance
* Microfinance is a financial institution which provides loans to poor rural people whose daily income is below US$ 1.25. Microfinance issues loans through Microfinance Institutions (MFI) which are both public and private.
* Microfinance works closely with the self-help groups (SHGs) in providing funds to rural people and facilitates repaying the loan. SHGs comprise of 20 members.
* Microfinance has been growing in India since 1995, and by 2010 it had given out 25% of the loans to rural people.
* Microfinance grew in India from ...