Cinnamon Toast Crunch – Shrimp Tails in the General Mills Cereal

Case Study Analysis
Student’s Name
Institutional Affiliation
Instructor’s Name
Course Full Title
Due Date
Case Study Analysis
Introduction
When a crisis arises, various strategies need to be effected to approach the issue. This paper will discuss two case studies of crisis and theories applied to solve the issues.
Case study: Cinnamon Toast Crunch – Shrimp Tails in the General Mills Cereal
A tweet concerning strange content in a box of cinnamon toast crunch went viral after being posted by writer and entertainer Jensen Karp. The tweet had been innocently addressed on the cereal company's page asking why there were shrimp tails in the box of cinnamon toast. In response, the accused company tweeted that the bizarre content was not shrimp tails but an accumulation of cinnamon sugar that had not been thoroughly blended. The company denied after a further confrontation that the contamination might have been outside their facility.
Theory of Approach Analysis
In this case, the company used the image restoration theory to go about the issue. (Plotnick& Hiltz, 2016). This theory involves strategies such as denial, evading responsibility, and reducing offensiveness. A selection of these strategies is used in crisis management, or all of them may be implemented in a crisis. An accusation is a threat to image; hence this theory seeks image maintaining strategies. The cereal company denied responsibility for the case to maintain its reputation. This step made the incident more viral as the cereal company's feedback was contradictory. This strategy was not effective since it only made the situation worse. The apology theory would have been effective since further confrontation would be avoided and the case closed at an early stage.
Case Study: Burger King National Women’s Day Tweet
On National Women&rs...