Primary and Secondary Audiences

Primary and Secondary Audiences
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Primary and Secondary Audiences
Research data and findings often target primary and secondary audiences. Primary audiences comprise individuals who receive the communication directly. Secondary audiences constitute indirect or "hidden" audiences. The secondary audience includes anyone who may indirectly receive or access a copy of the communication. The secondary audience also includes those who may need to approve, ratify the communication or report and those who will be affected by the report or such communication. The primary audience entails the target audience, who is the decision-maker or decision-making body, while the secondary audience represents individuals or the group(s) of people that sender or researcher of the report identify, educate and activate to influence the primary audience (Web.ics.purdue.edu). According to Lumen Learning, primary, also called target audiences, comprises those who receive the communication directly where such target audience is also usually the decision-maker while secondary audiences are those readers or listeners who aren&rsq...