Amazon - NFL Deal

Amazon - NFL Deal
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Amazon - NFL Deal
Introduction
National Football League (NFL), a renowned filmmaker specifically in the sports industry strengthened its business strategies by partnering with Amazon in 2016 with a debutant documentary series, All for Nothing. Amazon, a heterogeneous technology company made the partnership possible because of its digital streaming capabilities offered by Prime Video and Twitch. On 29th April 2020, NFL and Amazon announced their renewed partnership that would enable live streaming of NFL's 'Thursday Night Football (TNF)’ on Amazon’s digital streaming platforms ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"7yJfw6ed","properties":{"formattedCitation":"(NFL.com, 2020)","plainCitation":"(NFL.com, 2020)","noteIndex":0},"citationItems":[{"id":522,"uris":["http://zotero.org/users/local/IBolxqVE/items/DB94FRJQ"],"uri":["http://zotero.org/users/local/IBolxqVE/items/DB94FRJQ"],"itemData":{"id":522,"type":"webpage","container-title":"News","title":"NFL, Amazon renew, expand streaming partnership","URL":"/news/story/0ap3000001112174/article/nfl-amazon-renew-expand-streaming-partnership","author":[{"literal":"NFL.com"}],"accessed":{"date-parts":[["2020",5,12]]},"issued":{"date-parts":[["2020",4,29]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (NFL.com, 2020). Several media outlets were very keen on writing about the announcements and highlight the underlying issues surrounding the streaming business. This paper focuses on two media outlets; NFL through their official website NFL.com and dot.LA, a news outlet company mainly focused on startups ad Tech firms.
NFL.com
NFL.com published the news of the partnership renewal the same date the announcements were made, 29th of April 2020. They did not hesitate to mention the huge number of subscribers to amazon's live streaming platform, Prime Video and Twitch that is approximated at 150 million, spread across over 200 countries ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"djhj6yl8","properties":{"formattedCitation":"(NFL.com, 2020)","plainCitation":"(NFL.com, 2020)","noteIndex":0},"citationItems":[{"id":522,"uris":["http://zotero.org/users/local/IBolxqVE/items/DB94FRJQ"],"uri":["http://zotero.org/users/local/IBolxqVE/items/DB94FRJQ"],"itemData":{"id":522,"type":"webpage","container-title":"News","title":"NFL, Amazon renew, expand streaming partnership","URL":"/news/story/0ap3000001112174/article/nfl-amazon-renew-expand-streaming-partnership","author":[{"literal":"NFL.com"}],"accessed":{"date-parts":[["2020",5,12]]},"issued":{"date-parts":[["2020",4,29]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (NFL.com, 2020). Other than Amazon's platforms, there are other avenues where the TNF is broadcasted according to NFL.com and they include NFL Network and FOX Deportes. NFL.com also highlighted the issues around language variation and mentioned that the TNF would be also aired in Spanish language on the various channels.
In addition, NFL.com pointed out that the two partners agreed that Amazon, through their digital platforms, broadcast globally an additional game that is played on Saturday to complement on NFL’s free television broadcasting for participating teams. The excitement from both parties for the renewed partnership is evident with their arguments that the partnership will not only enhance user experience but also support the NFL's mission of reaching out to a very large number of sports fans.
Although Amazon’s and NFL’s partnership dated back to 2016, TNF distribution via Amazon’s platforms started during the 2017 season, having taken over the digital distribution role from twitter ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"XPYHTpCg","properties":{"formattedCitation":"(NFL.com, 2020)","plainCitation":"(NFL.com, 2020)","noteIndex":0},"citationItems":[{"id":522,"uris":["http://zotero.org/users/local/IBolxqVE/items/DB94FRJQ"],"uri":["http://zotero.org/users/local/IBolxqVE/items/DB94FRJQ"],"itemData":{"id":522,"type":"webpage","container-title":"News","title":"NFL, Amazon renew, expand streaming partnership","URL":"/news/story/0ap3000001112174/article/nfl-amazon-renew-expand-streaming-partnership","author":[{"literal":"NFL.com"}],"accessed":{"date-parts":[["2020",5,12]]},"issued":{"date-parts":[["2020",4,29]]}}}],"schema":"https://github.com/citation-...