Haagen Dazs and Honeybees Essay Sample

Haagen Dazs and Honeybees
Name
Institutional Affiliation
Haagen Dazs and Honeybees
1 What do you think were the 2-3 main factors that made this campaign so successful?
The first factor that rendered the campaign successful was depicting the company as one that cares about the factors affecting the community. The main target of the campaign was to curb the growing problem of reduction in the honeybee population. Notably, the company was not directly affected by the CCD, but it showed concern, knowing that the issue would trigger food insecurity. In line with the supposition, Fearn-Banks informs that case of Haagen-Dazs and Honeybees shows how a company “can develop a project of corporate social responsibility that demonstrate to its consumers that he company is a good citizen concerned about issues that affects us all, and that profit is not everything” (182). The disclosure of good intentions for all drew consumers close to the organization's campaign because of oneness in a mission. Another factor contributing to the success of the campaign is becoming aware of the opinions and interests of the public members. The organization not only provided...