Case Study: KFC in China

Please just write conclusion for the group assignment based on the topic below.

So just write this part! This is my part!

Conclusion must include the lessons you learned from the case.



Group Topic: Analysis of the reasons for KFC's success in China.



Background:

Before 1987, the Chinese knew little about Western fast food. In late September 1986, KFC began to consider how to enter the most populous Chinese market and explore the huge potential contained in this huge market. For the world's largest chicken restaurant company, they faced a completely unfamiliar Chinese market. Why did KFC choose to take huge risks to invest in the Chinese market? Can KFC's pure western flavor be acceptable to Chinese consumers? Will western business culture conflict with Chinese business culture? Will western food culture conflict with Chinese food culture? Our team will conduct research in the next few weeks, how KFC successfully used the cross-cultural concept to gradually seize the Chinese market step by step. Through research and analysis of KFC, we will have a preliminary grasp of the marketing concepts of multinational companies and learn how to effectively resolve conflicts caused by differences in culture and thinking methods.



I attached the textbook you would use and other teammates' analysis you need to use.

You can use other sources.

Please write reference page.

All are related to acculturation, assimilation, perception, cultural differences or culture shock, etc.

The professor is really looking for is overall communication skills and intercultural communication expertise. Please emphasize and incorporate course concepts, theories and vocabulary in the analysis of your research data, recommendation. So the textbook is important and all concepts, theories and vocabularies are in the textbook.