Essay Available:
Pages:
2 pages/≈550 words
Sources:
0
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 7.2
Topic:
Case and Questions
Essay Instructions:
put everthings in English only
use the two pages to answer the questions and the case but don't for get to number the questions 1 and 2 and than the case
No APA and No Source
Answer these questions separate and Number them 1 and 2
1. How much information are sales people ethically required to disclose? Explain what you think is reasonable and appropriate. What does it indicate to you if the sales person does not to provide you with the latest information on problems experienced by recent buyers or others who bought the product in the past 6 months or more?
2. Assume you are a manager of a firm that is interested in marketing to people who are vulnerable due to their physical or other characteristics. There are certain people who may be considered physically, cognitively, motivationally, or socially vulnerable. There may also be certain conditions or incapacities that may make certain individuals more vulnerable than others. In some cases this may make them more susceptible to harm through marketing. What are some potential examples of such vulnerabilities and areas of susceptibility? How should marketers deal with such concerns so as to be socially responsible?
Case on page 2 the second page
discuss the case by giving your thoughts on the case
First Premier Bank Credit Card made the Consumer Reports list of the worst credit cards two years ago. The card made the same list in the November 2010 edition of Consumer Reports Magazine. In 2007, First Premier signed a $6.4 million settlement with the New York Attorney General's Office over the card's deceptive marketing practices.
First Premier's card now advertises a $25 to $90 pricing charge (which fluctuates by the minute, depending on when you click on the card's website). What's worse is that when you drill deeper into the fine print, you'll find a $75 annual fee and an APR of 23.9 percent to 59.9 percent on purchases and cash advances (again, depending on when you visit the site). So you could face a minimum of $100 or a maximum of $170 in fees in the first year for a card with only a $300 initial credit limit. Other fees include an $11 charge for expediting bill payment over the phone and a credit limit increase fee equal to 50 percent of the increase. So for every $100 that First Premier increases your credit limit, it charges you $50.
Essay Sample Content Preview:
1. Disciplines such as medicine and Law, have certain regulations or agreed code of ethics that govern the profession. People in sales are not governed by any code of ethics or any regulation regarding ethics. A lot of ethics in the profession are based on the Caveat emptor which states that the buyer should be aware. The caveat emptor is based on the principles of the common law, the principles of disclosing information fairly or codes that are specific to employers.
“Let the buyer be aware,” is part of the common law that states that the buyer has a responsibility of evaluation of the products they intend to purchase and determine the risks before they decide to purchase the said product. The seller has no responsibility whatsoever to inform the buyers on the defects or any harm that the product. Under the law in the United States, any product sold has an implied warranty that state that the seller should be able to sell products for the purpose they have been advertised for.
Sellers and other sales persons have a molar duty to disclose any information to the buyer. The salesperson has a responsibility to inform the buyer of nay safety warning, and not lie or deceive the customers. The sales person should answer all the questions about the product or service and should not attempt to avoid products information on products that may harm the buyer. Certain employers have defined have ensured they have defined the codes of ethics to be followed by salespeople working for them. Some of the requirements of the code is provision of truthful information and ensuring that all the queries by the client ...
“Let the buyer be aware,” is part of the common law that states that the buyer has a responsibility of evaluation of the products they intend to purchase and determine the risks before they decide to purchase the said product. The seller has no responsibility whatsoever to inform the buyers on the defects or any harm that the product. Under the law in the United States, any product sold has an implied warranty that state that the seller should be able to sell products for the purpose they have been advertised for.
Sellers and other sales persons have a molar duty to disclose any information to the buyer. The salesperson has a responsibility to inform the buyer of nay safety warning, and not lie or deceive the customers. The sales person should answer all the questions about the product or service and should not attempt to avoid products information on products that may harm the buyer. Certain employers have defined have ensured they have defined the codes of ethics to be followed by salespeople working for them. Some of the requirements of the code is provision of truthful information and ensuring that all the queries by the client ...
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