ACME Community Relations Proposal

ACME COMMUNITY RELATIONS PROPOSAL
Name
Institution
Course
Date
1 COMPANY OVERVIEW
The name ACME means pinnacle, which was used as a symbol for the declaration of the best. The ACME name was a brand name in the 1870s that was a whistleblower by a person known as Judson and Co. the name became extremely popular in the 1920s when they started allowing alphabetized companies (Payne, 1993). The name with the alphabet was listed first in the yellow pages, and a name that means the best was even given priority. The company is a supermarket with about 164 stores in Maryland, Delaware, Connecticut, New Jersey, and New York, Pennsylvania. The company’s headquarters are in Pennsylvania, though near Malvern (Payne, 1993).
The company's mission statement "Ensures health, Vigor, and happiness for all manufacturing ethical drugs and medicines of the highest quality at affordable price expanding in the local and global market. “The company vision statement is “To ensure health, Vigor, and happiness for all. The mission and vision statements are accompanied by some values these values include team spirit, focusing on the customer’s needs, the desire to win, integrity, excellence, and finally pro-activity(Payne,1993). ACME has a variety of products being sold at its store. These brands are mainly meats from Lancaster Brands, dairy products from Lucerne dairy farms, spiced wafers from Ivan's famous kitchen wares from signature kitchens, and many other brands from different departmental stores.
2 Benefits of Community Relations
Community relations are methods which the company uses to develop and maintain mutually beneficial relations with communities where they operate. The main principle of community relations is that a company is supposed to take dynamic interest in the well- being of the community. As a result, the company can gain communal support, good will, and loyalty. Community relations program are very important for nay organization. An organization is normally recognized as a good community follower when it support the programs that are likely to support and improve the quality of life. Support can be in form of employee participation or financial assistance. A company that has a good reputation in a community has a high chance of attracting qualified workers. Small companies can also benefit from community relations because they can be able to engender new business ideas. Community relations are not centered on the perception of the employees towards a company but how the members of a particular community perceives a company.
3 COMMUNITY OVERVIEW
Glen Mills is a medium-sized town which is located in Pennsylvania and has a population of about 25600 people who are spread across three constituent neighborhoods. Additionally, this neighborhood was selected because the Whole foods market has an organic grocery store, and it would be essential to determine how the company has impacted members of this community.
In Glen mills neighborhood, the rates of migration are very high. Over the past few years, there have been new home construction because middle class people are moving in, there are job opportunities, availability of social amenities, and presence of a healthier economy. Home prices at Glen Mills are very high. Additionally, when it comes to real estate, this neighborhood has been ranked among the most expensive estates in America. Approximately 87% of the employees in Glen mills neighborhood are employed in white collar jobs. It is a town of office employees, professionals, and managers. A lot of people living in Glen mills neighborhood work in mathematics and computer departments. Additionally, a lot of people from this neighborhood work from home while others are self-employed people who run small businesses.
4 TARGET COMMUNITY RELATIONS FOCUS AREAS
ACME Markets has a foundation known as the Haggen foundation, whose primary focus is to give back to the community. The foundation mission is to fund nonprofit organizations that have the same priorities have theirs. These priorities include health and human services, hunger, veterans, and supporting diversity and inclusion of all abilities. The organizations that the fund serves must be served around the community that ACME operates. This is because these communities are the same communities that will uplift the company.
One of the major problem the community and ACME Markets are experiencing is poor nutrition and eating disorders. Poor nutrition is a problem that many communities in the USA are struggling with, and Glen Mills is not an exception. Reduced nutrition risk comes from poor eating where people overeat or under-eat, leading to being overweight or underweight, depending on your struggles. Poor nutrition can contribute to a lot of problems. Some of these problems include stress. Feeling tired and out of capacity to work. It can also help to health problems like being overweight or obese and tooth decay and high blood pressure, type two diabetes, depression, some cancers and some many other health issues (England, 2016).
Additionally, local farmers and suppliers lack financial support to support production of quality goods. Although ACME Markets does operate in the community, sometimes the company is forced to acquire goods from other towns because there is low production in Glen Mills. People also have to visit the stores physically so that they can make their purchases. As a result, the prices are high and unaffordable to some people.
5 PROPOSED MODELS
`One of the program which ACME has recently introduced is living healthy program. This is a program that aims at providing psychological and physical support, and that is why the program will have therapists involved and physicians that will provide their expert knowledge about how to be psychologically prepared to take this journey and how to take this journey physical for the benefits of the body. For this plan to be implemented, the company will recruit some employees and educate them on some of the important components of the program. The program will enable the company provide nutritional support to the people. Additionally, people will be educated on some of the importance of living healthy. Additionally, weekly meetings will be held to train people on the healthy foods that they are supposed to consume and the benefits of taking this initiative (Greene, 2016). Other measures like exercising could be included in the program where the program can play gym membership to some of the people who have health issues like obesity in the community. Lastly, the program will also support the community by providing the city with a nutritionist who will attend the programs meeting, give advice, and be available at any time to the community members to seek help.
Retail Food Trust Fund is another program that has enabled farmers to access loans and grants from the company. The continuity of these programs will ensure that the company is able to support the local farmers and suppliers to continue producing high quality products.
ACME Markets will also create online shopping platforms that will increase efficiency for the community shoppers can shop from the comfort of their homes. Providing an automated shopping experience that would ensure reduced prices. The goal of this program is to gain more customers from the community and to pers...