Pricing Strategies Used To Charge Employers For Prescription Drugs
For the final Case Assignment, you are to write a 4- to 5-page essay addressing pricing strategies. Specifically, please read the following article (along with other pertinent readings), then respond to the case scenario:
Jones, J. D. (2003). Developing an effective generic prescription drug program. Benefits Quarterly, 19(1): 14-18.
Suppose that you are a pharmaceutical benefit manager. First, briefly assess various pricing strategies that could be used to charge employers for prescription drugs. Select the strategy that you would personally recommend. Justify your choice.
Assignment Expectations
You will be expected to:
Provide a scholarly basis for your response.
*Justify your opinions with evidence from the peer-reviewed literature.
Cite several scholarly references in your essay.
Properly cite all references in the text of your essay as well as at the end.
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