Effective Communication Target Audience
During your Case 2 assignment, you were asked to map out the steps necessary for designing a media campaign. Effective communication strategies are essential to reach your target audience. However, the method needs to match the intended audience. In addition, working under budget constraints can be a daunting task and an area a health educator conducting a communication campaign needs to account for. (Course: Health Care Advocacy and Communication) Case Assignment In a 2- to 3-page paper: 1. Identify at least 4 different methods to reach an intended audience. 2. Describe each identified method of reaching an intended audience and provide examples of the method in use, related to a health topic of your choice. 3. Provide at least 3 different budget strategies a health educator could use when implementing a health communication plan. Required Reading CDC NPIN. (2012). Health communication strategies. Retrieved October 1, 2013 from http://www(dot)cdcnpin(dot)org/scripts/campaign/strategy.asp Connecticut Health Policy. (2013a). The health advocacy toolbox: Writing to policy makers. Retrieved October 1, 2013 from http://www(dot)cthealthpolicy(dot)org/toolbox/legislative/writing_policymaker.htm Hawkes, C. (2012). Food taxes: what type of evidence is available to inform policy development? Nutrition Bulletin, 37(1), 51-56. (Use “Academic Search Complete” search engine in the Library Portal)
Effective Communication Target Audience
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Effective Communication Target Audience
Communication Methods to reach an intended audience
The term Communication simply refers to a process of sharing or relaying certain information between and or among people. Within a normal society setting, there exist a number of channels via which information can be relayed among people. Concisely, there exist channels like verbal or oral communication, written and non-verbal communication. Digging deeper, one finds other specific forms as examples including telephone communication, e-mails, blogs and websites in addition to the many forms of media and advertisement. This paper discusses the different methods of communication related to issues of public health as well as budgetary strategies to be considered by health educators in the event of implementing a communication plan.
Methods that can be used to reach intended audiences in a public health setting include the idea of Media Literacy; achieved by persuading positive behavioral communication. Such involves influencing the intended audience to adopt certain ideas based on overall outcome and rationale behind the information communicated (CDC NPIN, 2013). This aspect specifically touches on examples of social media platforms later outlined in this paper. It is understood that the internet has gained much prevalence over the past few decades albeit there being increased opportunity for wrongful communication. The resultant effect is that traditional forms of communication including hard copy letters, pagers, telegrams and fax have declined in usage. It is not surprising to see healthcare providers making use of electronic communication gadgets during their day-to-day routine as a communication strategic plan. In fact, interaction of people within the health sector has greatly increased as doctors and other healthcare providers conduct consultations and provide much sought after health information via online platforms like chatting and email. An applicable example of electronic or online-based communication program for the healthcare system is the HealthCommWorks system for the United States’ Centers for Disease Control. This is an internet-based platform that employs consensus of health experts and professionals via real-time messaging, social networking, and provides commendation, analysis and evaluation. Another one is the Online Health Program Planner of the Ontario, Canada, Public Health system, which facilitates evidence-based healthcare decision-making.
Another important method for consideration is Media Advocacy; this refers to strategical positioning of mass media in regards to topic selection with intent to improve on matters of public policies, directly touching on aspects of public health, outbreaks and or epidemics. In health communication, it is categorically imperative to ensure references can be made to information in later times. As such, it is important to make use of documentation procedures that identify health problems under question besides being tailored t...