Discussion: Quantitative vs. Qualitative Research Methods

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Qualitative research methods are methods which focus on allocating data from conversational and open-minded communication. They designed in a manner they assist in revealing the behavior and the observation of the targeted audience in reference to a certain topic (Brown, 2014). Some of the examples of qualitative research methods include interviews, focus groups, observation, and content analysis among others. On the other hand, quantitative research methods are methods that emphasize on statistical analysis, measurements and numerical analysis of data. In these methods, data is usually gathered through the use of surveys, questionnaires and computational techniques. The main categories of quantitative research methods include experimental research, descriptive research, quasi-experimental, and correlational research.
Both qualitative and quantitative research methods are important on product development. One of the major strength of qualitative research methods is that it provides valuable da...