Direct to Consumer Medication Practice

Discussion: Direct to Consumer Medication Practice
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Discussion: Direct to Consumer Medication Practice
Direct to consumer medication has become the new normal. Pharmaceutical companies have found a way of connecting the medication supply to consumers directly. Previous researchers have vouched for this new practice stating that it has been of benefit to the manufacturers, physicians, and consumers themselves. Some of the advantages they stated include; first, the advertisements work significantly for the pharmaceutical companies because the amount the company spends on putting up an advert yields seven times more of the prescription. For instance, according to recent research done by Forbes, he discovered that for every one thousand dollars spent on an advertisement, a company gains twenty-four new prescriptions, which translated to yielding seven times more (Rifkin & Lazris, 2014). When it comes to the patients, it comes with a lot of advantages. For instance, a patient who does not have insurance and his income level is on the low may...