Main Strategies Adapted by Media

Week 3 Discussion
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Week 3 Discussion
The three main strategies adopted by media industries are profit maximization, constructing audiences, and risk reduction (Potter, 2016). In profit maximization, media industries try to increase revenue streams while minimizing expenses. It is important to recognize that almost all mass media exist primarily to make as much profit as possible. In order to maximize their revenues, they focus on increasing the number of revenue streams by appealing to many audiences and selling products such as DVDs, toys, and clothing (Potter, 2016). To minimize expenses, media pay talented personnel highly, while they pay meager wages to clerical people. The personnel who are competent are paid handsomely because they directly contribute to revenues.
Media industries also construct audiences to receive advertising revenues. As noted by Potter (2016), media companies create desirable audiences ...