Relationship Between Eating Disorders and Body Image

Relationship Between Eating Disorders and Body Image. Student’s Name University Affiliation Critique of McDonald Print Advert. McDonald is a renowned company that manufactures junk food such as fried chicken, French Fries, sausages and many others. I will critique one of its print commercials which relates to the topic where it shows the world famous NBA superstar, LeBron James and his colleague, Dwight Howard, participating in a rim dunk contest but in real sense, the players are marketing or promoting McDonalds. This is an ideal calculated tactic of consumerism where the company creates an illusion that in turn, the viewers will have the perception that LeBron James always eats at McDonalds, and that that is where he and the other players get their perfect bodies. My argument is that although the company has invested so much money in to making the advert and being one of the biggest revenue earners of the company, the ad is wrong and misleading. This is primarily because while the main goal of McDonalds is to make money, the advert is solely misleading people especially the young who will start to think that eating junk food is essential and body building, when in real sense, eating the food will only cause eating disorder. This is a case where the media uses world’s biggest personalities, superstars and influencers for profit. However, when it comes to matters dealing with food and eating, that should be prohibited because the world right now is full of people facing problems related to eating disorders, hence portraying them as unfit in the society. Another limitation of the advert is related to the problems associated with junk food. Junk food would never help an individual stay fit and healthy because of the huge account of fat and cholesterol that they contain. However, because children and young adults have seen superstars advertising the food, they will resort to them and the result will be nothing short of body dissatisfaction due to the eating disorders and the view that their body image has been degenerated. There are many other things wrong with the advert and the problems that it might unknowingly or knowingly cause on the lovers of sports and people who appreciate LeBron James. Therefore, to avoid the many problems related to junk food such as overweight, obesity, memory loss, dementia and many others, the media should play its official role and stop that kind of misleading people. McDonald should be abolished from creating print adverts that will only yield the country befalling in to a nation with eating disorders and citizens who are not confident with their bodies. Retrieved from /watch?v=PmrTDZy3f2M Music video critique. Music videos are particularly one of the most influential forms of mass media on the adolescents and even young grown women. These music videos create a deception of scantily dressed female models whose presence are an epitome of ultra-thin sociocultural ideal culture for girls and women watching them. The music video that I focus on in this segment of the text is a Hip Hop song called ‘I Get the Bag' released in 2018 by a renowned rapper and a group of three rappers in the US (‘I Get the Bag’ Music Video) Hip Hop and rap music has been known for its stereotyping of women and degradation of the female dignity as well as their body images. My critique of the music video will be based on its implication of the female gender in relation to the mode of its representation by the famous female models in the video. Firstly, the music video contains female models with ultra-thin bodies, a notion which causes dissatisfaction among adolescent girls between the ages of 15 and 19. This music video creates a fictional culture in the minds of the girls that encourages them to adopt it without the knowledge that most of the models achieved the bodies after a series of plastic surgeries and artificial implants, meaning that those are not their real bodies (‘I Get the Bag’ Music Video) As such, the perfection of the models’ bodies in the music video such as huge behinds and thin waists creates an illusion to the girls that they should adopt a certain diet and specific types of meals for them to arrive at the distinct shapes. My argument, in this context, is that the music video contributes to dissatisfaction, low self-esteem and negative body image in girls. In detail, I can support my arguments with an organic situation that I witnessed when I was in high school. My life in high school was not characterized by the company of many females but I managed to have two female friends throughout the course. My first friendship was with a girl named Aisha. At the beginning of our friendship, Aisha was comfortable with her body and was eating well, until two girls joined the school. Trying to compete and fit in, Aisha started stalking the girls and one day, she noticed that the girls always watched Hip Hop music videos and she assumed that that is where they got their perfect bodies from. Therefore, Aisha started watching the music videos containing high profile models with ultra-thin waists and next to perfect bodies as well as loads of make-up. My second friendship started with Lena when Aisha had become too concentrated at her body that she forgot about me. Lena was a different person and so was everything about her. When I asked how she managed to always be peaceful with herself, she told me that she only listens to Rhythm and Blues music and that she never watches music videos, only audio. From that moment, I decided to perform my analysis and that is when I found out that drawing back, Aisha was never satisfied with her body. She had b...