M-U1D

Discussion Board Instructions: Please post to parts A and B in your initial posting of at least 200–250 words by Saturday. Then respond to other classmates on at least two other separate days. Topic Part A: Your Motto Many companies have slogans or "mottos" that reflect their values. For example, McDonald's® uses the slogan "Have you had your break today?" Ford Motor Company® uses the slogan "Go Further." Provide a motto that you feel reflects your values. What is your slogan or motto? Write an original slogan to describe yourself and share it with the class along with your introduction. -To obtain full credit, you must answer the available question as thoroughly as possible. -Your answer should be thoughtful and composed using complete sentences. Topic Part B: Your Marketing Mix Next, watch the following video podcast on how to score a marketing mix for any product. https://kapextmediassl-a(dot)akamaihd(dot)net/business/Media/MT219/MT219_2101C/Marketing_Mix_Video/story.html Now it is your turn. After watching the video, use the same process in the video to evaluate a good or service you purchased in the last several weeks. Score all four elements of the marketing mix (product, price, promotion, and place) on a scale of 1 to 5, with 1 representing the lowest score and 5 the highest score. What recommendations would you give to get the mix to a 5 rating for each element? Post your evaluation of the good or service to the discussion area. Your checklist should include the following: The name of your product you are evaluating. A total score and average of your marketing mix (Total score/4). Good or service score Price of product and score Promotion of product and score Place of product and score Provide an explanation of your results