Differentiate Media Planning and Creative Development

1. After reading Chapter 7 in Juska, what are your key takeaways? How does media planning compare to creative development?  Media planning entails how marketers determine where, when, and how often they will run certain content for a particular purpose. On the other hand, creative development entails generating novel ideas or associations with the creative mind between the existing ideas or concepts. This is usually a combination of both new and old elements to enhance the effectiveness of the media. One of the essential takeaways between creative development and media planning is a need to have careful consideration to appeal to clients in the right location, timing, and competitive environments.

2.  In your own words, what is communication planni...