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Communications & Media
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Essay
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English (U.S.)
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Topic:

Impacts of Social Media on the Digital Creative Economy

Essay Instructions:

“The digital creative economy depends on the belief that social media work is easy and potentially profitable” (Duffy and Wissinger, 2017). Evaluate this statement with reference to celebrity and influencers within the realities of the Australian digital media economy.

You are expected to research and write a persuasive argument that directly answers the essay question in 2000 words. You are expected to use the selected essay question as the title of your research essay. The essay introduction is expected to explain the main contention of the essay, and outline the development of the argument. The body of the essay is expected to develop a logical sequence of key claims that discuss relevant ideas and examples found in the unit of study readings, with a minimum of 3 and maximum of 6 references to academic sources plus additional media-based examples found through self-directed research. Better scoring essays will adopt an open-minded approach and will critically question ideas, evidence and implicit assumptions. You are also encouraged to propose alternative solutions to the issues you have identified.



The conclusion is expected to point to the significance of your argument. Your essay answer is expected to use analytical writing, and accurate and complete APA 6th edition style in-text references and reference list. use direct and clear words, avoiding super long sentences.



Students will be able to demonstrate disciplinary literacy in media political economy.

Students are expected to research and analyse policy and regulatory practices in at least one Australian media sector.

Students will be able to communicate learning outcomes in diverse formats including discussion and debate in lectures and tutorials, conceptual media production, and academic writing.



resources:

https://www(dot)wheelercentre(dot)com/broadcasts/new-news-2015-getting-social-the-rise-of-youth-media-in-australia

https://onlinelibrary-wiley-com(dot)ezproxy1(dot)library(dot)usyd(dot)edu(dot)au/doi/full/10.1111/soc4.12494

Essay Sample Content Preview:

Impacts of Social Media on the Digital Creative Economy
Name
Affiliation
Due Date
Impacts of Social Media on the Digital Creative Economy
Social media work is easy because the individuals in the industry work to fulfill their passion. On the other hand, the high rate of media use in the current generation of people in Australia results in continuous benefits in the industry. The service providers offering the desired information on the emerging trends are assured of profits because the significant population in the current era wants to keep updated with all the current elements happening in the surrounding environment. For example, the founders of Facebook and Instagram platforms gain tremendous benefits from the media platforms as most people in the current generations are using the forms. Such an investment is a worthy career in the industry and it promotes the growth and development of economic factors around digital creations. The media forms in emerging trends of technology yield benefits to the users, the providers and founders and also the general economic growth of Australia.
Major media companies in Australia most target the ever-active young audience for immediate responses through the channels. The population between 16-30 years spends approximately $67 billion years making them the first target for successful advertising. For example, a giant nine television program in the national television targeted the absorption of youths for the audience in 2018 (Dodd & Sykes, 2016). The stars purchased a significant stake in the online youth site to achieve the objective of winning young adults. However, acquiring the system did not create the major bridge to achieving the anticipated benefits by acquiring the major online stream hosting the greatest population of young Australian youths. The site made efforts to make the peak bids attracting youths. The tactic worked well by attracting a significant number of the youths leading to the realization of high profits by the government and the participants in the project work.
The leading youth publishers in Australia like Neil Ackland put significant efforts in the industry to ensure that the media produced attracts a significant demographic of youths. The publishers work hard to keep updated with emerging trends as that’s what the target audience is looking for. Consequently, a company investing in new technology can’t survive in the industry because the desired technological advancements have already been implemented and the youths are looking for upcoming events in the new technology and not necessarily the improved aspect of the issue. The emerging trends attract the greatest number of youths aged between 18 to 29 years by giving amazing subscriptions (Dodd & Sykes, 2016). All the publishers who accessing the emerging trends are assured of beneficial returns as the youths would investing in knowing the new issues in the updated technology.
The Australian broadcasting corporations employ youth journalism to counteract the media misinterpretations on the negligence of youths. Youth journalism focuses on winning many youths by giving them a public voice to air the problems and attain attention for the desired sources of help. The youth could also indulge in activities like public debates where they can express their feelings on the current events affecting their performance as young people in the country. The main aim of youth journalism is to improve the lives of young adults and giving the strategy is bound to attract large numbers of youths into the industry. The concern on the issues affecting the youths creates a strong relationship between the media and the targeted audience enhancing the attention of young adults into the issue. Although media faces significance challenges from high tech giants in the industry like Facebook, it still delivers sustainable profits through the tactic of solving the ambiguous issues disturbing the youths (Dodd & Sykes, 2016). Hence the corporations and investors majoring in youth journalism gain sustainable benefits.
Self-branding has influenced the media industry in various social, technological and economic aspects. The styles used by the media attract the desired populations of individuals resulting in substantial benefits. Although the processes may be challenging, the inventors work hard to keep in time with all the emerging trends in the new technology to enhance the attraction of the target populations. The development requires dominance in the industry and attainment towards popularity results in the anticipated benefits (Khamis, Ang & Welling, 2017). Social media improves the profits in self-branding by accepting and recognizing the work done by individuals. The latter influence reaches a great population of the desired populations resulting in high attention and a literation of tremendous profits on the individuals involved in self-branding.
Media like Facebook, Twitter, and YouTube promote self-branding by escalating its dominance through the creation of attention for the most preferred target of the population using the platforms. In this case, the individuals innovating self-branding practices gain maximum profits because the significant population of people in the current generation indulges in social media issues in their everyday lives. All the people in the 21st century want to keep pace with the emerging trends a...
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