The Future of Influencer Marketing
Your final paper will examine one event, practice, or text that allows you to explore advertising’s social significance. Your paper must include the following sections: Introduction: What is the event, practice, or text? History: What historical practices or conditions came before your chosen event, practice, or text that are similar to, or relevant to, it? What’s the connection? Political economy: How is/was money exchanged in relation to the event, practice, or text? What kinds of incentives are created by this configuration of payment? Cultural meaning: What cultural or ideological meanings does the event, practice, or text signify, promote, or take for granted? Conclusion: What does this event, practice, or text suggest about the social significance of advertising in our everyday lives? Why does it matter? Your final paper must apply at least one (1) major concept or idea from course readings in each section other than the introduction, explaining each concept in your own words and analyzing how it is related to the event, practice, or text. This means your final paper should contain at least four (4) concepts from the course readings; for full credit, you should choose the most relevant ideas from the course and explain why each idea is relevant. Formatting checklist for all final papers: o Include a title page that lists your name, the title of the paper, and whether you want to receive written feedback from the grading team. o Use Times New Roman 12-point font, double-spaced, with one-inch margins on top, bottom, and both sides; number your pages. o Include in-text citations and a Works Cited/References page. If you are using someone else’s ideas, cite them by name. If you are using their actual words, use quotation marks and include the page number upon which the quoted text appears in the reading. o Works Cited, title, and name don’t count toward your word count. Before the final paper is due, you will turn in a paper proposal and a full draft (see the next page for more details on each).
The Future of Influencer Marketing –
Understanding its Impact and Development to Contemporary Culture
Your Name
Subject and section
Professor’s Name
February 10, 2023
Influencer marketing has become a ubiquitous form of marketing in recent years, with businesses and organizations leveraging social media personalities to promote their products, services, and brands. With the rise of social media platforms, influencer marketing has become one of the fastest growing and most effective marketing channels (Hanna et al., 2011). However, its impact and future development remain largely unknown. This study aims to explore the future of influencer marketing and understand its impact on businesses, consumers, and society.
Reasons for Interest
Influencer marketing has become an increasingly prominent aspect of modern marketing and significantly impacts businesses, consumers, and society. The rise of social media has allowed businesses to connect with consumers in new and innovative ways, and influencer marketing has become one of the most effective methods for reaching audiences (Glucksman, 2017). Additionally, influencer marketing has the potential to shape the future of the marketing industry, making it an essential topic of study.
Beyond its commercial applications, influencer marketing is also socially meaningful because it affects consumer behavior and the perception of brands. As more businesses adopt influencer marketing, it's essential to understand its impact on consumers, including how it influences their purchasing decisions, brand perception, and social media use.
Additionally, influencer marketing has a broader social significance because it has the potential to shape cultural norms and values. As influencer marketing becomes more prevalent, it's essential to consider how it influences the representation of diverse groups in society and its role in shaping cultural attitudes (Farivar & Wang, 2022).
Finally, the future development of influencer marketing will significantly impact the marketing industry and the economy, making it a topic of great interest to researchers, businesses, and policymakers. Understanding the future of influencer marketing and its potential impact is essential for ensuring that it is used responsibly and ethically and maximizes its benefits for all stakeholders (Strasser, 2003).
Target Audience
The target audience for this research proposal includes businesses, organizations, and influencer marketing agencies. Additionally, the study will also be relevant to consumers and social media users who are interested in understanding t...