Children and Media

Wk 2 – Discussion
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Wk 2 – Discussion
Children are considered to be more susceptible to media messages compared to other audience demographics because of lack of experience and lack of maturation (Potter, 2016). Compared to other demographics, children have less worldly experience and consequently greater difficulty in processing media messages. As informed by Potter (2016), it is easy for children to be misled into accepting the portrayal of the media world as the real world. This has the potential for negative effects when the children try to behave in the real world using the methods learned through the world of the media. Given that they have not fully developed knowledge structures about the media, it is justifiable to consider them susceptible. Lack of maturation in terms of emotional development, cognitive development, and moral development also raise children's susceptibility. For example, it is not until children are aged above 4 or 5 years that they can acquire reading skills. As noted b...