The merge between Dynamic Inc. and Media Hype. Media Essay

ASSIGNMENT 2
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Executive Summary
The merge between Dynamic Inc. and MediaHype has resulted in some issues that must be addressed with immediate effect. Jeff Tan, the leader in a new team following the merger is facing challenges of effective communication and cultural barriers. The team aims at completing a high-profile project within a very short time. The new team in the merger is composed of individuals from different nationals such as Singapore, Australia, and China. Thus, the acquisition of MediaHype by Dynamic Inc has created a huge cultural problem that must be solved sooner than later. The members of the new team cannot communicate courteously due to cultural differences. In addition to cultural diversity, ineffective leadership by Jeff has contributed to the failure of the project. Jeff decides to accept the new deal alone without consulting the members of his team. He is more concerned with impressing his new bosses rather than communicating with his team about the feasibility of the project. The current report highlights issues in Jeff’s team and offers some recommendations on how to solve these issues. Some of the recommendations include the creation of social gatherings, organizing brainstorming forums to help managers in decision-making, and increasing the frequency of meetings among others.
Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc21360917" Introduction  PAGEREF _Toc21360917 \h
4
 HYPERLINK \l "_Toc21360918" Analysis of Communication Issues at Dynamic  PAGEREF _Toc21360918 \h
5
 HYPERLINK \l "_Toc21360919" Case Study Analysis  PAGEREF _Toc21360919 \h
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 HYPERLINK \l "_Toc21360920" Analysis of the Survey  PAGEREF _Toc21360920 \h
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 HYPERLINK \l "_Toc21360921" Survey Results  PAGEREF _Toc21360921 \h
8
 HYPERLINK \l "_Toc21360922" Literature Review  PAGEREF _Toc21360922 \h
11
 HYPERLINK \l "_Toc21360923" Conclusion  PAGEREF _Toc21360923 \h
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 HYPERLINK \l "_Toc21360924" Recommendations  PAGEREF _Toc21360924 \h
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 HYPERLINK \l "_Toc21360925" List of References  PAGEREF _Toc21360925 \h
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Introduction
In the current era, companies seek to hire leaders who can lead teams effectively by ensuring the creation and management of value system, persuasion, premediated association, fulfillment of responsibility and provision of motivation and support for their teams (Luthra and Dahiya, 2015). A leader can achieve all this through effective managing, planning, monitoring and communicating. Thus, good communication and management skills are considered imperative during the recruitment process of corporate leaders. Through effective communication, a leader can motivate the team members to work hard and accomplish team objectives as well as the overall organizational goals. Research indicates that managers spend 70% of their time communicating with their subordinates and other people in the workplace (Luthra and Dahiya, 2015). Therefore, effective communication is one of the most important aspect of leadership. By interacting with the team members more effectively, a leader can increase their potential to get work done more efficiently.
Dynamic Inc. is an international media corporation with several subsidiaries all over the world and has hired employees from different countries. As a result of its global nature, Dynamic Inc. has recently acquired MediaHype, a local firm in Melbourne, to continue expanding its Australian operations. Concerning the company’s recent issue, merging with MediaHype has resulted in serious communication problems. Subsequently, the digital strategic director of the company is seeking ways to improve the communication quality and the overall atmosphere of the team. The director is worried that ineffective teamwork in his new team could derail the completion of the new project, which in turn could lead to the loss of a lucrative client. The current report aims to examine communication issues of this new team and offer recommendations to help the director improve the quality of communication and the overall atmosphere of the new team. The report begins by analyzing the key issues contained in the video and examination of survey on employees and managers. In addition, a comprehensive literature review of key concepts such as ineffective leadership and cultural barriers, emerging from the survey and the case study.
Communication Issues at Dynamic
Analysis of the Case Study
The case study is about Jeff Tan, the new digital strategy director at Dynamic Inc., having a torrid time due to imminent failure on his first project in his new company. The members of his team do not seem to effectively work together to accomplish a lucrative project that could earn Jeff respect from his new bosses. During the process, workers who originally worked in Dynamic Inc. are supposed to work in collaboration with their new colleagues from MediaHype and those that have come with a new strategic director from Singapore. Nevertheless, a confusion arises because employees originally from Dynamic Singapore, Singh and Duffy think that their only assignment is to provide support to their new colleagues from Disney Sydney which they view to be within the scope of the role. The employees from Disney Sydney are complaining that their new workmates from Singapore do not seem to care about the proceedings of the project. Further, team members from Dynamic Sydney indicate that their Singapore teammates are dismissive about their roles and are not providing necessary feedback. Nevertheless, workers from Disney Singapore believe that good employees should be aware of roles in a project and should be able to work autonomously without relying much on others. From the current case study, it is apparent that Jeff was overly ambitious and his zeal to impress his new bosses masked the looming danger of project failure. Following a request by a client to complete the lucrative project within a very short time, Jeff failed to put various factors into consideration. He has not communicated with his team members about their comfort working together considering the fact that these people have come from different cultural backgrounds. In addition, the new director has not communicated with his team members about whether they understand their roles in the project. For any project team to succeed, members must have a clear understanding of their roles and what they should accomplish to render the project a success. Some team members in the case study are complaining that others have failed to play their role effectively and are therefore derailing accomplishment of the main goal of the project. Jeff has not also stressed the importance of teamwork while allocating tasks to team members. Teamwork is important since team members have different roles to play in a project. Communicating what each entity of the team has achieved or what they need from each other is crucial for effective completion of a project (Luthra and Dahiya, 2015). The haste to finish the project within the stipulated time seems to have overtaken the need to communicate, plan and monitor the proceedings of the project. This proves that to some extent Jeff is an ineffective leader. While he has delegated tasks among the team members according to their abilities and professions, he has forgotten the important aspects of the project such as planning, monitoring and frequent communication. In fact, it is his team members who have raised complaints about inefficiency of other team members showing that the director did not constantly communicate and monitor the proceedings of the project. Cultural barrier is also another aspect apparent in this case study (Munyanyiwa, 2009). The new team is comprised of members from different cultural backgrounds which seems to hinder the accomplishment of the project. Although the main objective of a business is to generate profits, Jeff would have given ...