Tropix coconut drops

Essay Instructions:

This is not an essay.. I just want you to write in few paragraphs about Tropix coconut drops. Briefly talk about the business, industry, it's history, it's currents challenges and the potential for future growth. position in the marketplace. Please include a title for each paragraph (For example: Current challenges) No need to describe the product. It can be mentioned in just 1 sentence. Use some of those points from the owner's presentation and put them in a paragraph form: (Also see the links below). - it's an Everyday snack in their culture. - No machine used. It's all handmade. - Lack of awareness. Not many people know about it. - Packaging isn't great. Needs better presentation. - Not sure about the target. - She wants to get to speciality stores (upscale and gourmet). - It's made after you order it. No idea how much she can produce. - Sales: few thousands. - Getting orders every single week. - Not all of her sales online. Mostly retail. - It's sweet. They normally have it with tea. - Ginger is best seller. - Never done promotions, discounts. - It doesn't standout on the shelf but it looks good on it's own, which is a problem. - Doesn't have a database of customers. - It's not baked it's more like a candy. - Budget: minimal: No big advertising.. Smart, digital channels. - Few people came back. - Not sure if it's seasonal but there were few orders in Christmas. - Where to find it? - High end .. Focusing on people with more disposable income. - Brand image? She likes coconut. Tropix is for the heat, and culture. - Cost: $0.43 for each. - Packaging is expensive: $0.80 for big box, $0.40 for small. - She doesn't have a record or analytics or anything about traffic. http://www(dot)tropixcoconutdrops(dot)ca http://www(dot)tasteslikehome(dot)org/2013/06/tropix-coconut-drops-product-review.html

Essay Sample Content Preview:

Name Course number Instructor's name Date Tropix coconut drops Business Coconut drops are a type of snack or candy that is made from fresh coconuts, sugar and different kinds of flavors such as ginger, vanilla, and apricot among others. Tropix Coconut Drops is a company that specializes in the coconut drops of different flavors and sizes. The business offers a variety of coconut drops made to appeal to the different customer preferences. It has two price packages which include a range of coconut drops going within the zero to ten dollars and another range of between eleven dollars to twenty dollars. The reason why the business has allocated different prices for different flavors and sizes to the coconut drops is to cater to the varying purchasing power of the different market segments. It has also employed another business tactic of appealing to the different dietary requirements of its market as a way of including all types of people with different dietary preferences. For instance, its products are gluten free, they have a low calorie level, they are peanut free to accommodate those that have peanut allergy, they are also dairy free, wheat free, soy free, vegetarian, and they are also appeal to customers with a preference for a raw diet. Another way that the business accommodates all taste preferences is because Tropix Coconut Drops are natural, organic, handcrafted, and they are made without using preservatives. Industry The coconut products industry in Jamaica is composed of various coconut products. Apart from coconut drops, others include freshly bottled coconut water and orange juice. The coconut industry board is also involved in promoting the industry's efficiency and encouraging farmers to grow coconuts through research and grants. It also regulates international trade of coconut products and its substitutes. Coconut drops also compete amongst international holiday snacks and it was among the top 5 final...

Updated on January 26, 2024

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