Three Game-Winning Moves for Procter and Gamble
Instructions for Assignment 2
Your objective is to create a game-winning move, not just evaluate other people’s moves. For this assignment, do NOT recommend a move that is identical or very similar to a real-life move made by your company. Forexample, don’t recommend that Tesla/Apple/Google/Uber/etc. invest in self-driving car technology or recommend that CVS acquire Aetna as those are all in the public domain. Instead, recommend a move that is novel and innovative for your company.
Company is Proctor & Gamble
1. An opening paragraph summarizing the purpose and content of the brief.
2. Rank Order Your Three Top Moves: Review the applicability and attractiveness of each of the 7 common winning moves (from the Week 6 Lecture Notes) for your organization and your competitive situation in your chosen playing field. List your top three most attractive moves in order from most attractive to least attractive.
3. Detail your Recommended Move: For your most attractive move, provide details about what you would recommend as a part this move. For example, if you chose acquisition, who might you buy? If you chose geographic expansion, where would you expand? If you chose discontinuous innovation, what would the innovation be? Explain why you think it will generate financially attractive growth (which includes both incremental revenue growth and commensurate incremental profit growth).
4. Alignment of the Move to Organizational Strength and Weakness. How does this move address your key strength/weakness identified in your playing field assessment from Assignment 1?
5. Required Investments. Most strategic initiatives require an investment of resources and money. What are some significant investments that would be necessary to implement this move? Note, we are not looking for dollar figures; instead, we are looking for the key categories of investments such as hiring people, investing in new capabilities, building new manufacturing plants, etc.
6. Risks and Risk Mitigation. Most game-changing moves are bold initiatives and have risks that need to be considered. What are the most significant risks and what is your recommended risk-mitigation plan?
7. Competitive Response: How do you think the competition will react to your move?
8. Concluding statement. Conclude with a brief a summary of your game-winning move and conclusions on the above topics. Consider how the move effectively balances investments and risks. How will the move position your company against the competition?
9. References: Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are allowable if additional supplemental information is needed for the brief
FROM: (Student’s Name)
DATE:
RE: How to Win: Strategic Options Assessment and Recommendation
1 IntroductionThe following executive brief is on Procter and Gamble considering a strategic alliance with a major electronic company. The strategic alliance allows Procter and Gamble to expand from manufacturing only consumer and personal health products to electronic gadgets like shavers and washing machines. It makes sense since Procter and Gamble already operates in products like fabric softeners and detergents (Procter & Gamble, n.d.); their consumers can be persuaded to use electronics that use the same products. The brief will also discuss two other strategies the company can consider outside the first-ranked strategy of a strategic alliance with an electronic company.
2 Suggested Ranked Moves: The three Game-Winning Moves I considered are in rank order:
* Top Ranked Move. Strategic Alliance: The proposed strategic acquisition is with a Swedish household appliance electronic company called Electrolux AB. The corporation generally conducts business via three key segments: small appliances, professional goods, and big appliances. It offers a variety of appliances for both residential and commercial kitchens, including ranges, microwaves, freezers, refrigerators, dishwashers, hobs, and oven hoods (Electrolux Group, n.d.). The business reported a net sale of almost $12.8 billion in 2021. It employs more than 54,000 people worldwide and sells over 60 million goods annually in more than 150 nations. The alliance can help the two companies reach newer market segments. In addition to their distribution channel, Electrolux AB can benefit by using P&G’s distribution channels and market base, while P&G benefits by venturing into a new market segment.
* Second Ranked Move. Moving into an adjacent product segment: The strategic alliances comes with Procter and Gamble moving into another product segment. The company initially deals in hygiene and personal care products. The company can move into home appliance electronic products like washing machines, shavers, vacuum cleaners, and automated home fragrance dispensers.
* Third Ranked Move. Geographical Expansion: Procter and Gamble have yet to exploit the African Market place fully. The company only has offices in three African countries: Morocco, Egypt, and South Africa (P&G World Locations, n.d.). Emerging markets in other African cou...