The Principles of Marketing

Name
Course
Professor
Date
Principles of Marketing
Conducting market research is crucial in growing business investment. This market research involves collecting data using techniques including observations, surveys, and experimentation. A business owner or investor should budget for market research and adopt a technique that fits their budget. As a small business person in pet grooming, I will use observation, online survey and literature review to collect both primary and secondary data for my research. These techniques fit a low budget market research and give adequate information to address the research question. Observation is significant in collecting data about competitors. I will also observe the customer patterns of customers in the competitors’ premises. An online survey is another important technique that ensures that I collect enough data. I will create survey questions and share them with the targe...