Subaru Corporation's SWOT Analysis and Competitive Differentiation
Watch
How to Use SWOT Analysis (Links to an external site.)
https://www(dot)youtube(dot)com/watch?v=EJ4uVsSqQ9k
The Five Competitive Forces That Shape Strategy (Links to an external site.)
https://www(dot)youtube(dot)com/watch?v=mYF2_FBCvXw
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
Instructions
Create a Word document of three to four pages formatted to APA Style and includes at least one scholarly, peer-reviewed, or other credible resource (Links to an external site.) from the University of Arizona Global Campus library in addition to the course text.
In your paper,
Describe the selected company and brand and a brief history.
List the core products and services they offer.
Identify the key current competitors.
Complete a SWOT analysis (Links to an external site.).
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas:
Branding
Packaging
Support
Quality
Subaru Corporation: SWOT Analysis and Competitive Differentiation
Student’s Name:
Institutional Affiliation:
Course Name/ Number:
Instructor’s Name:
Due Date:
Subaru Corporation: SWOT Analysis and Competitive Differentiation
Subaru Corporation is one of the largest automotive and aerospace manufacturers across the globe. The company was founded in 1953 by Kenji and is currently headquartered in Tokyo, Japan. Subaru Corporation operates through two segments: aerospace and automotive business sections (Reuters, 2020). The aerospace segment focuses on the production, repair, and sale of aircraft and parts related to air travel. On the other hand, the automotive segment engages in manufacturing, repairing, distributing, and selling small cars and their parts. Subaru is primarily known for the production of automobiles and the manufacture of their parts. The company has 1900 dealerships that operate in more than 100 countries. The corporation's active competitors include Toyota, Hyundai, and Nissan, and other companies outside Japan such as Ford Motors, Mazda, Chevrolet, Jaguar Land Rover, and Mercedes. Effective marketing strategies are needed to help the company maintain its competitive advantage in various nations all over the world. The strengths, weaknesses, opportunities, and threats (SWOT) analysis of Subaru Corporation’s status is essential in determining its marketing position and competitiveness.
SWOT Analysis of Subaru Car Products
The product selected for the marketing plan is the Subaru Corporation car brand. SWOT analysis is a particularly useful tool for strategic management and marketing. The analysis assesses the organization’s internal strategies factors that include its strengths and weaknesses and examines them concerning the available opportunities and existing threats in the industry (Szum & Nazarko, 2020). SWOT analysis would enable Subaru Corporation to utilize its strengths to enhance its marketing strategies, exploit and expand to new market opportunities, and avoid threats in the industry.
Strengths
Subaru Corporation has a highly skilled and motivated labor force that helps the company to achieve its goals. The company invests heavily in the training and development of its employees to improve their skills and expertise. Subaru Corporation has a track record of creating new products and has successfully built a strong brand reputation by continuously improving the cars it offers to its customers around the world (Weinstein, 2018). Additionally, the corporation has built a strong dealership community and a reliable distribution network that allows it to reach the majority of its customers. Subaru Corporation has an excellent performance in the new market. Its core products are cars while the extended products are car parts and accessories. The company’s ability to expand to new markets has resulted in the establishment of 1900 car dealerships in various countries. The Subaru automotive segment can utilize its strengths to improve its brand reputation, innovated and develop new products, and expand its market outreach.