Strategy development Steps and community Healthcare Marketing
The Case Assignment for this course will be an 5-8 page essay (excluding title page and reference page). You should use a minimum of 5 academic sources (at
least 4 from the Touro library) in your Case Assignment.
We discussed a variety of strategies and concerns that apply to healthcare marketing. The Case Assignment for this course will be an 5-8 page essay (excluding
title page and references page). You should use a minimum of 5 academic sources (at least 4 from the Touro library) in your Case Assignment. Explore
community projects in your area. Choose one of the projects and determine the best way to market each.
Please address the following topics in your Case Assignment.
1. Identify a community project in your area. Provide background information on the project. Consider the Who, what, when and how they serve the community. Provide a clear background of the program.
2. Conduct a SWOT analysis to determine the projects strengths and weaknesses, opportunities and threats. Review the Module 4 background materials or other online sources if you need a refresher on SWOT. (Modules 1 and 2).
3. Considering the SWOT analysis, identify the forms of marketing to best address the various aspects of the program.
4. If you program is not targeting a vulnerable population, identify a vulnerable population in your community and describe how you can address this marketing plan to a vulnerable population. If you project already targets a vulnerable population then identify how they can do a better job. (Modules 2 and 3).
5. Create a marketing plan for your chosen community project that addresses the target market. (Module 4).
6. Discuss your interpretation of the role of marketing in your community project (Module
Writing Guidelines
Essay must be double-spaced with 1-inch margins and typed in 12-point Times New Roman.
Your paper should have a title page and references page (not included in the 5-8 page total count).
Proofread your essay for spelling and grammar mistakes.
You must cite all texts used along with proper paraphrasing to avoid plagiarism.
Make sure your paper has an introduction (with purpose statement), main points in the body of the paper, and an overall conclusion section.
Current APA edition format.
Strategy Development Steps and Community Healthcare Marketing
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Table of Contents
Introduction. 3
Historical context and mission. 3
Social Effect and Service. 3
Caribbean Family Health Center SWOT Analysis. 4
Analysis of the SWOT Table. 4
Strengths. 4
Weaknesses. 4
Opportunities. 5
Threats. 5
Market Strategies CAFHC post-COVID-19. 5
Digital Transformation. 5
Service to the Community. 6
Individualized Patient Engagement 6
Managing Vulnerable Populations. 7
Methods for Promoting Inclusivity. 7
Modifications to the Advertising Strategy. 7
CAFHC Marketing Strategy Development 7
Target Market. 8
Marketing Goals. 8
Strategies and Platforms. 8
Evaluation 8
The Role of Marketing in CAFHC.. 8
Improving the Patient Experience. 9
Engaging with the community. 9
Embracing Transformation. 9
Conclusion. 9
References. 11
Introduction
Post-COVID-19, healthcare marketing has changed significantly. Caribbean American Family Health Center (CAFHC) navigates the changing landscape of patient behaviors and expectations toward digital health and telemedicine. The study examines how CAFHC has adjusted its marketing strategy to fit the new healthcare landscape. We can understand how healthcare marketing changes after the pandemic by examining CAFHC's adaptive strategies. The study demonstrates the malleability of CAFHCs and stresses the importance of dynamic advertising in promoting effective patient involvement and community engagement in the modern healthcare system.
Historical Context and Mission
The center believes healthcare should be available to all, regardless of income. CAFHC has always aimed to meet the community's healthcare needs in a diverse environment. The organization believes high-quality medical care is a right, not an asset. This culture has been essential to CAFHC's development into a community-trusted healthcare provider (Betancourt et al., 2005). The commitment to providing accessible healthcare, particularly to those most in need, has been instrumental in removing obstacles to healthcare access.
Social Effect and Service
The center's service model ensures equal healthcare access to create a fair and balanced healthcare system. This strategy aims to reduce long-term healthcare disparities in the community and meet urgent health needs. Treating illnesses and managing chronic conditions shows an in-depth awareness of the community's healthcare needs. In pursuing health and well-being, this comprehensive care model guarantees no one is left behind.
Caribbean Family Health Center SWOT Analysis
Strengths
- Comprehensive care across diverse specialties (Pediatric et al.)
- Strong community trust and reputation
Weaknesses
- Limited online presence and digital outreach
- Resource constraints impacting service delivery and expansion
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