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Business & Marketing
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Essay
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English (U.S.)
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Topic:
Anthony Trucking Company
Essay Instructions:
Write an Introduction based on long term strategic business plan for sustaining organizational performance and include analysis of internal organizational dynamics and the external environment.
Company information is attached.
Antony_Trucking_Assignment.doc
The Board of Directors approved your Strategic Business Plan Outline, but now wants your executive team to create a long-term Strategic Business Plan for sustaining organizational performance.
WRITE AN INTRODUCTION and Include analysis of internal organizational dynamics and the external environment.
INFORMATION ABOUT Anthony Trucking
Anthony Trucking History
A native of Cleveland, Ohio, K. Anthony founded Anthony Trucking in 1936 with a single tractor-trailer. The growth of the company was the direct result of World War 2 and the increased demand for carrier services between factories in the Midwest to ports on the East Coast.
By 1945, the fleet had increased in size to 16 tractors and 36 trailers. The business relationship forged with the U.S. Government continues today.
Anthony Trucking continued to grow from internal sales and the acquisition of five Eastern regional carriers. This growth has enabled Anthony Trucking to continue to be privately held.
Our Company
Our Mission - To be a profitable, growing, adaptive company in an intensively competitive logistical services business environment.
Our Vision - To be a model company to our stockholders, employees, customers and all stakeholders.
Facts About Anthony Trucking
Anthony's primary customers include:
- U.S. Government
- Automotive parts suppliers to major manufacturers
- Electronic consumer products
- Raw materials (polymer) for manufacturers of plastic products
- Any customer requiring special accommodations, such as wine, computers, munitions, etc.
Anthony has facilities in:
- Cleveland, OH
- Los Angeles, CA
- St. Louis, MO
- Bayonne, NJ
Anthony employs:
- 925 drivers
- 425 support personnel
Anthony owns and operates:
- 800 road tractors
- 2,100 45' trailers
- 260 "roll-on/roll-off" units
Anthony's rolling equipment undergoes preventative maintenance every 25,000 miles in the Cleveland, Ohio maintenance facility.
Anthony has been recognized as the 1st major freight carrier to outsource 100% of its information systems support.
Essay Sample Content Preview:
Long Term Strategic Business Plan for Sustainable Organizational Performance:
Anthony Trucking Company
Executive Summary:
Antony Trucking is a privately held U.S based trucking company founded in 1936 by K. Anthony, a native of Cleveland, Ohio. The company was established with an aim to provide carriage services in the competitive logistical services business environment. Having began with internal sales, the increased demand for carriage services following the post World War II period spanned its growth and it went ahead to acquire five Eastern Regional carriers. Coupled with the good relations the company enjoys with the U.S government to date, her future is bright.
Services and Customer Segments:
Antony Truckers offer freight carrier services to the following customers; U.S government, Automotive parts suppliers to major manufacturers, Electronic consumer products, Raw materials (polymer) for manufacturers of plastic products, and any customer requiring special accommodations, such as wine, computers, munitions, etc. To this end Antony Truckers have put up facilities in different strategic regions as follows: Cleveland, OH, Los Angeles, CA, St. Louis, MO, and Bayonne, NJ
Staff, Facility and Equipment:
Antony Trucking Company as we have already mentioned above, has facilities in Cleveland, OH, Los Angeles, CA, St. Louis, MO, and Bayonne, NJ. The company employs 925 Drivers and 425 support personnel. Anthony owns and operates: 800 road tractors, 2,100 45' trailers, and 260 "roll-on/roll-off" units.
Marketing:
Antony Trucking will pursue a competitive marketing strategy which will comprise of market operations to identify current and potential future clients, promotion activities targeting to raise customer awareness of the brand and services offered, identifying competitor activities that are potentially a threat and how to counter them, advertising activities and finally, incentives to attract and/or retain customers (Finnley, 2000).
1 Mission:
Our mission is to be a profitable, growing, adaptive company in an intensively competitive logistical services business environment.
2 Vision:
Our Vision is to be a model company to our stockholders, employees, customers and all stakeholders.
1.3. Objectives:
Antony Trucking`s goal is to provide an all inclusive but unique marketing mix (product, price, people, and place) in the freight business so as to remain the top service provider both locally and internationally.
2.0. Company History and Past Performance.
Having started with a single tractor in 1936, Antony Trucking expanded rapidly to provide carriage services between the factories in the Midwest to ports in the East Coast, following increased demand for this services in the post World War II period. Â By 1945, the fleet had increased in size to 16 tr...
Anthony Trucking Company
Executive Summary:
Antony Trucking is a privately held U.S based trucking company founded in 1936 by K. Anthony, a native of Cleveland, Ohio. The company was established with an aim to provide carriage services in the competitive logistical services business environment. Having began with internal sales, the increased demand for carriage services following the post World War II period spanned its growth and it went ahead to acquire five Eastern Regional carriers. Coupled with the good relations the company enjoys with the U.S government to date, her future is bright.
Services and Customer Segments:
Antony Truckers offer freight carrier services to the following customers; U.S government, Automotive parts suppliers to major manufacturers, Electronic consumer products, Raw materials (polymer) for manufacturers of plastic products, and any customer requiring special accommodations, such as wine, computers, munitions, etc. To this end Antony Truckers have put up facilities in different strategic regions as follows: Cleveland, OH, Los Angeles, CA, St. Louis, MO, and Bayonne, NJ
Staff, Facility and Equipment:
Antony Trucking Company as we have already mentioned above, has facilities in Cleveland, OH, Los Angeles, CA, St. Louis, MO, and Bayonne, NJ. The company employs 925 Drivers and 425 support personnel. Anthony owns and operates: 800 road tractors, 2,100 45' trailers, and 260 "roll-on/roll-off" units.
Marketing:
Antony Trucking will pursue a competitive marketing strategy which will comprise of market operations to identify current and potential future clients, promotion activities targeting to raise customer awareness of the brand and services offered, identifying competitor activities that are potentially a threat and how to counter them, advertising activities and finally, incentives to attract and/or retain customers (Finnley, 2000).
1 Mission:
Our mission is to be a profitable, growing, adaptive company in an intensively competitive logistical services business environment.
2 Vision:
Our Vision is to be a model company to our stockholders, employees, customers and all stakeholders.
1.3. Objectives:
Antony Trucking`s goal is to provide an all inclusive but unique marketing mix (product, price, people, and place) in the freight business so as to remain the top service provider both locally and internationally.
2.0. Company History and Past Performance.
Having started with a single tractor in 1936, Antony Trucking expanded rapidly to provide carriage services between the factories in the Midwest to ports in the East Coast, following increased demand for this services in the post World War II period. Â By 1945, the fleet had increased in size to 16 tr...
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