Strategic Marketing - Company Key Success Factors Matrix sis
Key Success Factors Matrix
You are expected to create a new company relate to : “”Online Shopping Site for a variety of consumer products” same company as #00121507.
Then do the Key Success Factors Matrix about this company
Please read all the articles attachments in detail first ,
then according to these articles’ materials do the Key Success Factors Matrix about this company you create.
Key success factors
Regarding Customer Acquisition, Customer Retention and Branding:
Besides the traditional sections one might find in the Competitor Analysis, such as Location, When Founded, Brief History, Revenue, Employees, Ownership, Overview, and of course your rationale for why you consider this competitor to be one you should investigate, you should include three more sections as follows:
• Customer Acquisition
• Customer Retention
• Branding
1) Regarding this type of information, how did this competitor achieve these?
2) What did they do to gain new customers to make their success happen?
3) What did they do to keep their current customers and have them buy their current, or their new products?
4) What did they do to maintain their brand image?
5) Did they advertise in magazines? Which? Did they promote on television? Where, when, which stations? Did they print shopping bags customers were given when they made a purchase of this competitor’s products so other people will see the brand name when the customer walked down the street?
6) What kinds of things did they do to achieve their results? This is what you really need to know to be able to compete with them.
You might need to do some of the same things. Or, you might need to do other things to “counter” what this competitor does.
The things I have placed in this comment are the key to a good Competitor Analysis. These are the kinds of things that will help you plan and will help you become competitive and successful in the marketplace.
Strategic Marketing – Company Key Success Factors Matrix
Your Name
Subject and Section
Professor’s Name
February 26, 2021
There are many factors that suggests the company’s probability of success. This includes both internal and external factors that could influence its profitability and effectivity. In this article, the author would focus on some of its key factors for success particularly; (1) customer acquisition, (2) retention and (3) branding.
Amazon Analysis
First, the competitor was able to achieve customer acquisition through its long established past even before the year 2000. It also utilized SEO and paid search advertisements initially, but does not focus too much on the same as of today. Second, Amazon was able to maintain and improve its customer retention by constantly improving its product and system. These improvements span from the application and even to its logistical processes. Third, Amazon was able to achieve its branding success through word-of-mouth marketing.
They improved both their processes as well as their &l...