Strategic Marketing: Indirect Channel System

Strategic Management
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Strategic Management
An indirect channel system is one where the manufacturers use wholesalers and retailers to sell their products to the consumer. In the business of selling books, it would be best to use an indirect channel. The indirect channel removes the burden of increasing market share and enables the manufacture to focus on making products that will satisfy the consumer needs. In this case, selling to wholesalers and retailers would make it easy to distribute the books to many sellers. This would not be easily achieved in a case where a direct channel system is used.
Another advantage of an indirect channel system is that it gives companies a gain in competitive advantage (Kittaka, 2019). The book-selling industry is faced with a lot of competition. Therefore, getting customers to buy one’s books might be challenging. Therefore, it becomes easier to reach more...