MGT 499 WK 2: Strategic Management Case Assignment
In this assignment you will be asked to once again consider Dish in responding to the following two requirements:
Why is it best for large organizations like Dish to use both PEST and Porter’s 5 Forces analysis in helping its leaders to understand their particular external environment? Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Dish-related examples to support your arguments.
Second, describe how the information obtained from the organization’s macro-level external analysis might be used by an organization like Dish in performing their SWOT analysis.
In short, what should an organization like Dish be doing to analyze the external environment at the macro-level and how does that overlap with the organization’s micro-level analysis efforts? Make sure you provide well-reasoned and well supported arguments.
Assignment Expectations
Your case assignment should be a minimum of 3 pages in length.
You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.
Please make sure you review the assignment rubric prior to writing your assignment.
Strategic Management
Student’s Name
Institution Affiliation
Strategic Management
As studies reveal, in the modern business world it is crucial that large organizations like Dish use both the PEST and Porter’s Five Forces analysis, as this would assist its leaders to have a better understanding of their external environment. Ideally, a PEST analysis relates to the analysis of an organization’s external macro-environment and as such, comprises of the various political, social, economic and technological factors that influence the operations of an organization. On the other hand, Porter’s Five Forces model presents a simple and yet powerful tool that would enable the leaders of a leading organization such as Dish understand where power vests considering its business situation (Subba, 2009).Â
From a broad perspective, it is vital that the management of Dish uses the PEST analysis regularly in analyzing its external environment, as this would enable it to identify easily any recent market trends. In actuality, a PEST analysis is of utmost relevance since an external factor may severely affect the operations of particular department in an organization and thus through the adoption of the model, this may help in clarifying why change is necessary leading to the identification of potential options (Subba, 2009). In light of the same, it is worth stating that through the adoption of a PEST analysis, this may assist the management of Dish in spotting business opportunities while also giving them the advanced warning of probable threats. In addition, a PEST analysis is also important, as this would enable Dish to realize direction of change in accordance to its business environment and thus this may help in shaping what the organization is doing so that it can work with the change and not against it. What is more, by conducting a PEST analysis this would enable the management of Dish to avoid starting projects, which are more likely to fail. As stated by Subba (2009) through the adoption of a PEST analysis, Dish stands to benefit significantly from strategic thinking among the leaders of the organization while also getting to assess the implications of venturing into new markets not only nationally but also globally.
As further revealed, Dish stands to benefit significantly from the adoption of Porter’s Five Forces as this helps to provide a better picture of the intensity of competition in the industry, threats arising from entry of new firms, competition from substitutes, supplier power as well as buyer power (Allio & Fahey, 2012). In actuality, Porter’s Five Forces model is an important analytical tool necessary for the success of an organization as it helps in determining its competitive environment. Just as an example, Dish can use Porter’s Five Forces model to assess the level of competition in the industry and as such, if it finds that a certain product is readily available from all the suppliers, then this ...