Strategic Analytical Management Paradigm Analysis of PepsiCo

Strategic Analytical Management Paradigm Analysis of PepsiCo
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Introduction
In spite of PepsiCo having recognized brands worldwide, there is a need to expand beyond the traditional markets. The soft drinks industry is mainly dominated by the Coca Cola Company and reaching out to more customers would help the company to be more competitive. For this to be achievable there is a need to utilize the Strategic Management Analytical Paradigm.
Method
Analysis of the market situation would show the level of competition and hence understanding the factors that lead to success of products in various markets is vital. Thus, the company will look into the taste and preferences of consumers from various places and develop more healthy products. Additionally, PepsiCo will still use celebrities as for promotional purposes like in the traditional markets (Saeidinia& Salehi, 2012).
Results
Besides being recognized in North America, the company aims to have recognized brands outside the traditional markets through effective marketing and distribution networks. This will be achieved through focusing on the company’s vision and mission.
Discussion
Vision
PepsiCo aims to create a better world in the company’s areas of operations, fulfilling the needs of stakeholders, employees and beverage needs of consumers.
Mission
The company aims to be the leader in the food and beverage industry, and maximize shareholder wealth, and provide opportunities for growth for her employees.
SWOT
In line with the company’s vision and mission an analysis of strengths, weaknesses, opportunities and threats (Hitt et al., 2008). The non alcoholic beverage industry is growing with the addition of other products other than soft drinks including water, and juices.
Strength
PepsiCo is a recognized brand world wide and marketing new products of the company would be enhanced by the wide coverage in the marketing network. The wide coverage of the marketing network is vital in improving sales revenue in the emerging markets where demand is growing. Additionally, the marketing strategy is able to serve different market segments through the distribution network.
Weaknesses
The company derives most of its revenue from the North American market, but with the beginning of the financial crisis consumer demand has reduced. In addition, the company is faced with difficult la...