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China: International Business Paper

Essay Instructions:

This is a big project, which is divided into three parts. My content is to introduction company StockX to China, so parts 1 and 2 are both analytical China. I've done a bit of the first part, but the repetition rate on turnitin is too high. I hope you can help me correct of part1. Also I didn't write summary yet, please add summary. Please proceed according to the requirements I sent you, thank you.


IB 434: Full Semester Research Assignment and Activity

This is a full semester cultural, marketing and business plan project designed for individuals to complete their International Business Capstone Course (IB434).  Students should choose a country and a product / service from a real company that is not currently found in the targeted country and devise a cultural analysis and marketing/business plan for the chosen country. 

 

For example, students can choose to market an automobile from the United States into a foreign country or can choose to market an automobile into the United States that is not currently available here. 

Each student should make contact with the chosen company within the first two weeks of the course (or earlier) to 1) let them know that their company has been selected and that it will be the focus of the student’s project, 2) to request any support that may be available during the project, and 3) to request specific names from the company that would be willing to receive the completed project and make comments for the overall benefit of the student.

Given the above, students should give much thought to the company/industry and country for this project.  You should choose a company that you could see yourself working for in the future or at least plan on applying for a position upon graduation.

Cultural Analysis: The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions.  However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country.  This cultural analysis is composed of two parts: information on the cultural makeup of the country and the economic analysis of the country.

The information in this analysis must be more than a collection of facts.  In preparing this material, you should attempt to interpret the meaning of cultural information.  With that said, your country analysis should contain at least one paragraph on each of the following areas:

 

PART I: Introduction to the Culture of the Country

I.         Include short profiles of the company, the product to be exported and the country with which you wish to trade.

II.        Brief discussion of the country’s relevant history

III.      Geographical setting 

a)      location          

b)      climate

c)      topography

 

IV.      Social institutions

a)      Family

i)        The nuclear family

ii)      The extended family


iii)    Dynamics of the family

(1)   Parental roles

(2)   Marriage and courtship

b)      Education

i)        The role of education in society



(1)   Primary education (quality, levels of development, etc)



(2)   Secondary education (quality, levels of development, etc.)



(3)   Higher education (quality, levels of development, etc.)



ii)      Literacy rates



 



c)      Political System



i)        Political structure



ii)      Political Parties



iii)    Stability of government



iv)    Special taxes



v)      Role of local government



 



d)     Legal System



i)        Organization of the judiciary system



ii)      Code, common, socialist, or Islamic-law country?



iii)    Participation in patents, trademarks and other conventions



 



e)      Organizations



i)        Group behavior



ii)      Social classes



iii)    Clubs, other organizations



iv)    Race, ethnicity and subcultures



 



f)       Business customs and practices



 



 V.       Religion and aesthetics



a)      Religion and other belief systems



i)        Orthodox doctrines and structures



ii)      Relationship with the people



iii)    Which religions are prominent?



iv)    Membership of each religion



v)      Any powerful or influential cults?



 



b)      Aesthetics



i)        Visual arts (fine arts, plastics, graphics, public arts, colors etc.)



ii)      Music



iii)    Drama, ballet, and other performing arts



iv)    Folklore and relevant symbols



 



VI.      Living conditions



a)      Diet and nutrition



i)        Meat and vegetable consumption rates



ii)      Typical meals



iii)    Malnutrition rates



iv)    Foods available



 



b)      Housing



i)        Types of housing available



ii)      Do most people own or rent?



iii)    Do most people live in one-family dwellings or with other families?



 



c)      Clothing



i)        National dress



ii)      Types of clothing worn at work



 



d)     Recreation, sports, and other leisure activities



i)        Types available and in demand



ii)      Percentage of income spent on such activities



e)      Social security



f)       Health Care



 



VII.     Language



a)      Official language(s)



b)      Spoken versus written language(s)



c)      Dialects



 



VIII.   Executive Summary



 



After completing all of the other sections, prepare a two-page (maximum length) summary of the major points and place it at the front of the report. The purpose of an executive summary is to give the reader a brief glance at the critical points of your report. Those aspects of the culture a   reader should know to do business in the country but would not be expected to know or would find different based on his or her home country should be included in this summary.



 



IX.      Sources of information



X.        Appendixes 



 



 



PART II: The Economic Analysis of the Country



 



You may find the data collected for the economics analysis guideline are more straightforward than for the cultural analysis guideline. There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic soundness of a country and information on channels of distribution and media availability.  As mentioned earlier, the guideline focuses only on broad categories of data and must be adapted to the particular company and its product needs. With that said, write at least one (1) paragraph for each of these sections. 



 



Guideline



 



  I.       Introduction



 II.       Population



a)      Total



i)        Growth rates



ii)      Number of live births



iii)    Birth rates



b)      Distribution of population



i)        Age



ii)      Sex



iii)    Geographic areas (urban suburban, and rural density and concentration)



iv)    Migration rates and patterns



v)      Ethnic groups



 



III.      Economic statistics and activity



c)      Gross national product (GNP or GDP)        





  1. Total


  2. Rate of growth (Real GNP or GDP)


    1. Personal income per capita


    2. Average family income






d)     Distribution of wealth



i)        Income classes



ii)      Proportion of the population in each class



iii)    Is the distribution distorted?



e)      Minerals and resources



f)       Surface transportation



i)        Mode  



ii)      Availability 



iii)    Usage rates 



iv)    Ports.



g)      Communication systems



i)        Types



ii)      Availability



iii)    Usage rates



h)      Working conditions



i)        Employer-Employee relations



ii)      Employee participation



iii)    Salaries and benefits



i)        Principal industries



i)        What proportion of the GNP does each industry contribute?



ii)      Ratio of private to publicly owned industries



j)        Foreign Investment



i)        Opportunities?          



ii)      Which industries?



k)      International trade statistics



i)        Major exports



(1)   Dollar value



(2)   Trends



ii)      Major imports



(1)   Dollar value



(2)   Trends



iii)    Balance-of-payments situation



(1)   Surplus or deficit?



(2)   Recent trends



iv)    Exchange rates



(1)   Single or multiple exchange rates?



(2)   Current rate of exchange



(3)   Trends



l)        Trade restrictions



i)        Embargoes



ii)      Quotas



iii)    Import taxes



iv)    Tariffs



v)      Licensing



vi)    Customs duties



m)    Extent of economic activity not included in cash income activities



i)        Counter trades



(1)   Products generally offered for counter trading



(2)   Types of counter trades requested (i.e. barter, counter purchase, etc.)



(3)   Foreign aid received



n)      Labor force



i)        Size



ii)      Unemployment rates



 





  • o)      Inflation rates




 



IV.      Developments in science and technology



a)      Current technology available (computers, machinery, tools etc.)                                         



b)      Percentage of GNP invested in research and development



c)      Technological skills of the labor force and general population



 



V.        Channels of distribution (macro analysis)



This section reports data on all channel middlemen available within the market.  Select a specific channel as part of your distribution strategy for your marketing plan



a)      Retailers



i)        Number of retailers



ii)      Typical size of retail outlets



iii)    Customary markup for various classes of goods



iv)    Methods of operation (cash/credit)       



v)      Scale of operation (large/small)



vi)    Role of chain stores, department stores specialty shops



b)      Wholesale middlemen



i)        number and size



ii)      Customary markup for various classes of goods



iii)    Method of operation (cash/credit)



c)      Import/Export agents



d)     Warehousing



e)      Penetration of urban and rural markets



 



VI.      Media



This section reports data on all media available within the country or market.  Select specific media as part of the promotional mix and strategy for your marketing plan.



a)      Availability of media



b)      Costs



i)        Television



ii)      Radio       



iii)    Print



iv)    Other media (cinema, outdoor etc.)



c)      Agency assistance



d)     Coverage of various media



e)      Percentage of population reached by each of the media



 



VII.     Executive summary   



After completing the research for this report, prepare a two-page (maximum) summary of                    the major economic points and place it at the front of the report



 



VIII.   Sources of information



 



IX.      Appendixes



 



 



PART III: Company/Product fit or opportunity



 



Now that the majority of work is complete, the capstone project will be concluded with the student showing his/her ability to connect the product offering with the previous analysis to show that there is a market fit.  This can take the form of a product extension that can be made available in a new market or a newly created product offering that the company should consider.



 





  1. Situation and Competitive Analysis




 





  1. Product Key Success Factors




 



 



 



THE MARKETING PLAN – Your Final EXAM



 



Market-oriented firms build strategic market plans around company objectives, markets and the competitive environment.  Planning for marketing can be complicated even for one country, but when a company is doing business internationally, the problems are multiplied.  Company objectives may vary from market to market and from time to time; the structure of international markets also changes periodically and from country to country; and the competitive, governmental, and economic parameters affecting market planning are in a constant state of flux.  These variations require international marketing executives to be specially flexible and creative in their approach to strategic marketing planning.



 



PART III: Market Audit and Competitive Market Analysis



 



“MORE TO COME”



 

Words Characters Reading time 
Essay Sample Content Preview:

StockX in China
Student Name
Institutional
Date
Part I Summary of Aspects of culture
There are important components of Chinese culture that are crucial for the establishment of this business that includes the literature, visual arts, philosophy, politics, business etiquette, religion, history and the extent of their influence globally. Demographically, China being one of the country’s with highest population in the world has the majority 92% represented by the Han Chinese. Sichuan province is considered the most densely populated region in China with a majority of those falling under minority group living within the periphery or outside China with the population changing over the years. Mandarin Chinese represents the official national language and in other terms also referred to as Putonghua as per the dialect in Beijing dialect. However, the current spoken language in Chinese is referred to as Bai Hua. At the same time, the system applicable in writing remains the same for the different language dialect however complicated they are to learn. The written language consists of close to 60,000 characters whereby only 5,000 characters are applicable currently. The Chinese language is written on pictographs, symbols replacing sounds in representing concepts.
The country’s symbol is represented by the powerful dragon that is believed to have the capability of changing sizes at will. The other patriotic symbol of China is the Great Wall. The Chinese identify so much with the national dominant culture that follows their traditions and history. China is considered a homogeneous society that comprises those sharing one language, culture and history. The population figures reveals that a good percentage are staying within the rural amidst the growth of many cities with forty cities having populations of close to over one million owing to rural-urban migration. The architectural designs of China vary depending on the diverse climate, for instance, people spend their nights on a platform known as a Kang in the north while the Mongolians dwell within structures known as the yurts. In the southern region, there are houses built out of straw and erected on stilts.
The language of communication also provides an important aspect of consideration. The aspect of breaking into the Chinese market requires that the company’s websites are all in Mandarin. The company needs to identify an agency experienced in the creation of Chinese sites and appropriately understand the means of promoting effective information through mandarin by utilizing both images as well as layouts. The populations, as well as the distribution of economic activities, are all important aspects of consideration.
The Chinese are not considered deeply religious since they show some comparative indifference towards metaphysical speculations. They were the first to develop some controversial intellectual skepticism concerning divine order. In this case, the conception of the imperial power considered the land to be under the emperor and the people subject to the emperor. Considering the religion as an ideological system requires that it must be recognized by the monarch. The Chinese people are concerned with the human person and society at large. Religious practices have been closely linked with the aspect of ownership of the land.
The business customs and culture are also crucial since the Chinese always prefer doing business face-to-face with the clients rather than through phone and prefer those Western partners who appear informed concerning the Chinese norms and culture. This move enables the business partner to gain their confidence since their culture appears more closed but very unique. The approach to Chinese firm requires an introduction by a third party who is familiar with you and the people the company wishes to involve in the business. Importantly, entertainment presents a good percentage of the business in China and quite often is organized following events such as banquets.
Part II Summary of the major economic points in China
The rapid industrial development in China could be associated with increasing technological advancements, massive foreign direct investment as well as an increase in productivity. There are notable trends that influence to a greater extent China’s market economy alongside the future development which in this case include regional integration as well as world multi-polarization. Concerning Foreign Direct Investment China is seen as one of the few primary recipients of the world’s destination of FDI in recent years with FDI accounting for approximately 27% of the value-added production, and 58% of foreign trade as well as 4% of the total national tax revenue. The majority of the companies from the United States have investments in the Chinese economy that serve the Chinese local market and not exporting back to the mother country. The Chinese economy is affected by extensive malpractices such as corruption, bureaucracy and large-state-owned companies that are unable to keep with the pace of the economic expansion. Despite the appearance of the seemingly economic improvement, the standards of living within rural environments are still poor. The government faces challenges in the collection of taxes especially within regions associated with increasing level of autonomy such as Shanghai as well as Guangzhou.
The nature of the communication networks in China is a key perspective that should be put into consideration. This involves especially the use of the internet as a major tool for communication. Since the business venture is online, the understanding of the various search engines and Apps and applicable in China should help the business in capturing a significant market within the Chinese economy. The nature of the labor force is recorded at approximately 700 million people whereby 50% work within the Agricultural sector, 24% within the industry and 24% works within the service sector. In this case, the rate of unemployment stands at approximately 10% especially within the cities and the percentage even higher within the rural set-up. The national currency currently used is referred to as yuan. In terms of trade, China imports machinery alongside plastics, chemicals, iron, steel, equipment, mineral fuels from countries such as the US, Japan, Taiwan, as well as South Korea. The exports from China include machinery and equipment, including shoes, toys, mineral fuels, textiles, and clothing as well as chemicals.
The knowledge on the current GDP status is key with quarterly GDP growth rates averaging approximately 9% within the past two decades and is powered majorly by the massive exports. The economy is recorded to have transitioned from the previous centrally-organized system to a more market-oriented economy. China’s household income per capita stood at $ 4,805 by the year 2013. From the official statistics, the real national income per adult has grown significantly over the decades with the average national income per adult exceeding 1000 sterling pounds per month by the year 2015. Much of the commercial activities in China revolve around agriculture with products varying from region to region. However, there is also a massive black market in electronic products, alcohol as well as cigarettes. The main economic activities in the capitalist economy of Hong Kong remain to be banking alongside high-technology products as well as services. Concerning the division of labor, the wages and firings are determined by the level of productivity with people being encouraged towards developing entrepreneurial skills and engagement in community work as well as projects.
Part I: Introduction to the culture of the country
Business customs and practices
Chinese people value personal relationships as one of the most integral part of performing business activities within their country. There is the concept of working together within the Chinese culture that is contrary to the American nature of considering the basic foundation before individuals as well as problem-solving through litigation and not personal contact. The Chinese people place more faith in personal contacts and not contracts, in this case, the signature to a contract is considered only as of the first step towards the negotiation process. The aspect of seniority in terms of age is highly regarded that skills amongst the Chinese and they tend to do business with people above the age of fifty as the representatives of the company. This is since, per Chinese culture, they have much respect for the age of individuals (Kroeber, 2016).
V.Religion and aesthetics
China is a country that has a multi-religious system comprising of Islam, Buddhism, Taoism, Protestantism as well as Catholicism. These religions have contributed to the shaping of Chinese culture over the years. The concept of the freedom of belief is one of the government policies that allow normal religious activities as enshrined within the constitution.
Religion and other belief systems
Three main belief systems are popular in China which include Daoism, Buddhism as well as Confucianism. In this case, Daoism is considered as a religion and a school of thought that shapes people's ideologies and beliefs. Confucianism refers to a patriarchal religion that emphasizes the belief in heaven and ancestors. They usually do not have any actual religious beliefs but base their activities on philosophy. On the other hand, Buddhism refers both to religion as well as a philosophy. In the traditional aspect, Taoism and Confucianism were considered as the source of ethical guidelines towards proper behavior amongst individuals. Taoism associated with the promotion of inner peace of individuals as well as ensuring existing of a harmonious environment. On the other hand, Confucianism provided the ethical system that provided proper teaching on how people should behave within society (Lee, 2017).
Aesthetics
China is identified as having diverse alongside ancient traditional aesthetics where in early years art was integrated with metaphysics, political philosophy, ethics as well as a social philosophy. Early in the traditions, aesthetics were considered to have primacy over various rational discourses. The various distinct features of Chinese aesthetics relate to its deep integration of the interdisciplinary approach mechanisms and a firm foundation in the sociopolitical realities. The music comprises of artistic performance style entailing instrumental music, song as well as a dance that are realigned to sacred rites as well as ceremonies. The nature of Chinese art is visual art that can easily be seen in the design of ceramics, constructions and different paintings. The Chinese create music that represents their complex cultural requirements. Some of the currently popular music in China includes C-pop, rock, heavy metal hip-hop as well as opera (Qiao & Zhang, 2017).
Chinese theater is considered to have developed into some of the integrated dramatic wholes with vital elements playing vital roles such as text, music, song, action, dance, storyline, make-up, costumes as well as acrobatics. Shadow puppets are considered one of the most popular forms of entertainment. There are many different forms of Chinese operas such as the Beijing Opera that has gained popularity beyond the Qing Dynasty (Qiao & Zhang, 2017).
The Chinese folklore includes the various aspects of songs, poetry, puppetry, tales as well as dances. These portray the stories of human nature, various legendary events, supernatural and love. Such folklore has for some time inspired visual imagery, for instance, the silk funerary banner containing some stories and traditions from early China. At the same time, folklore inspires Chinese writers and poets (Qiao & Zhang, 2017).
VI.Living conditions
Diet and nutrition
The dietary guidelines in China as provided by the Chinese Food Pagoda provide people with motivation on the consumption of plenty of cereals, whole grains, legumes, vegetables, fruits, poultry meat and products, tubers, dairy products in moderation with limited addition of oil and salt. The people of China now consume food having high energy levels, fats-free of sugar and less of whole grain, enough fruit or vegetables. The per capita consumption of meat products in China in 2015 was projected at an average of 48.3 kilograms per individual with the 2020 projections standing at 55 kilograms of meat per person. Some of re-known Chinese dishes that are associated with the majority include fried rice, Jiaozi, potsticker, noodles, Kung Pao chicken, Zongzi as well as hotpot amongst others. According to statistics by the Chinese government, approximately 150 million citizens are considered malnourished with 25% representing the overweight population. The Chinese people are known to eat all animals’ meat with Chinese Cuisine presenting an important food consumed by the people (Qiao & Zhang, 2017).
Housing
China is a communist society with a high population of over one billion of which approximately 50% live within the urban areas. Statistics reveal that there are close to over 400 million households which gives an average household size of around 3 people. Most of the housing in China is currently privately built with most blocks having 6 floors which are the maximum height allowed by the government without lifts (Qiao & Zhang, 2017).
Clothing
The Chinese clothing could be described as ancient as well as modern and varied depending on the region and time of the year. The shaping of Chinese clothing is attributable to dynastic traditions and also has foreign influences. Red is a popular color in the clothing and apparel industry owing to the belief that the color symbolizes good luck and fortune. The Chinese people pay much attention to the nature of suits since they emphasize the importance of etiquette, therefore, wear decent dresses. During festivals, the middle-aged women are identified with such attire as Cheong-sam while men adore suits (Qiao & Zhang, 2017).
Recreation, sports, and leisure
The Chinese enjoy activities such as hiking, swimming, skiing, gymnastics, Taijiquan and other forms of martial arts, and other indoor games including cycling since the use of bicycles seem to be the main means of travelling for many Chinese nationals. Some of the leisure activities associated with Chinese people include ping pong and badminton, public dancing, walk in the park and karaoke. Mahjong is the favorite activity for the elderly in China which is a gambling game (Qiao & Zhang, 2017).
Social security
The current social security system in China is the creation of the Chinese government that is based on the individual contracts of employment that make employers responsible for subscriptions to pensions, medical and other insurances. The China social security system comprises of the mentioned mandatory insurance schemes that include a housing fund that is only applicable to Chinese employees.
Health care
The healthcare system comprises of both public as well as private medical institutions that also encompass insurance programs. The Chinese government provides the public with free healthcare services that are covered under the country’s social insurance plan. The health care system caters to close to 95% of the population with a focus on basic coverage that covers the majority of the native population depending on the region. The average cost of hospital bills is approximately $ 119 as per 2019 research (Li & Tong, 2020).
Language
In China the official national language is referred to as the Mandarin or commonly known as the “Putonghua”. Research reveals that over 70% of the Chinese population is familiar with the Mandarin language. However, other different major dialects include Yue, Xiang, Min dialect, Wu dialect, Kejia and Gan dialect. The Chinese written language is considered more formal than spoken Chinese which has made it difficult for many Chinese learners to carry normal conversations in reading newspapers or writing business letters.
PART II: The Economic Analysis of the Country
The GDP of China has significantly grown since 1978 when the country opened up to reform its economic status. The GDP has recorded an average growth of 10% annually with more than 800 million people being lifted from poverty. The current statistics show that China is one good example of an upper-middle-income country and presents the second largest world economy. However, the statistics show that the country still lags in areas such as labor productivity as well as human capital (Li & Tong, 2020).
Population
Current China’s population is appr...
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