Social Media Platforms and Advertisements
Week 5 Assignment - What Have You Learned So Far?
Overview
Review the social media platforms you have used throughout the course so far,from a social media marketer's perspective. Reflect on what you have learned about each. Which is your preferred and why?
Instructions
Write a 3-5 page paper in which you:
1. Describe each of the eight social media plathave been covered so far in this course from a social media marketer's perspective included, but not limited to, the type of platform , primary users, industries the platform works best with, how it can be used, and any other items you found interesting about eachplatform. Note : If you use someone else's material, data, and/or words, you must cite and reference the source of the data.
2. List at least two things you have learned about each platform and discuss why you found them interesting and what they mean to you as a social media marketer.
3. Identify which platform is your favorite from a social media marketer's perspective, and list at least two reasons for your choice.
4. Use at least two academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry-specific and relate to your chosen product/service. Note :Wikipedia and similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check your professor for any additional instruction.
Reflection Paper - Social Media Platforms and Advertisements
Your Name
Course and Section
Professor’s Name
February 2, 2023
A business's marketing strategy is essential, especially for newly established businesses. A newly created product that is intended for its intended market must reach its clients in order for them to become aware of and purchase the product. For instance, a firm that sells gym equipment wants to connect with its target market, which comprises active individuals. They must target this audience if they hope to increase their chances of making a sale. That being said, marketing is a need. Back then, marketing was conducted in areas where consumers spent the majority of their time.
Advertisements could be seen in the newspaper while it was still the primary source of information, and this was how businesses would draw in or target their clientele. Then the television appears, and while everything is the same, it is now more aesthetically pleasing. People used to spend most of their time watching television during those hours. However, with the rise of the internet and the availability of shows with online commentary, people have started to spend more time on social media. Marketers are concentrating their efforts on the area of product advertising. In this paper, the author will describe these eight major social media platforms, along with their advantages and disadvantages for advertising.
Pinterest has a creative way of advertising, and it is done using visual presentation, mainly pictures. This makes it the perfect venue for companies to advertise their goods and connect with potential clients who are still doing research before making a purchase. This great app showcases how beautiful a product is through good-looking pictures.
Facebook is a beautiful site for product promotion because it has over 2.7 billion active monthly users, making it one of the biggest social media platforms in the world (Newberry, 2023). This makes it possible for companies to interact with a vast and diverse audience. Additionally, I have learned that Facebook offers a variety of ad options, such as sponsored posts and display advertisements which are great for marketers that may be customized to specific demographics, interests, and behaviors, allowing for more efficient and cost-effective use of advertising spending. Facebook also provides data and insights on ad performance, enabling marketers to select the most effective marketing strategy.
Youtube
Similar to a television set, Youtube shows ads before, after, or in the middle of a video. YouTube provides just a few advertising possibilities for pre-roll commercials, sponsored cards, and display ads. These types of ads can catch viewers' attention with inventive visual presentations. The Youtube website has more than 2 billion monthly active users and a vast and varied user base (McLachlan, 2022). It was intriguing that YouTube could monitor user behavior and patterns, which they could then exploit for marketing.
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