Social Media and its Impact on Marketing Landscape

Social Media Project
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Social Media Project
Social media implies the digital platforms that allow individuals to participate in social networking by creating and sharing content. Through social media, individuals can connect with others and engage in topics of interest. Some popular social media platforms include Facebook, Instagram, Twitter, and TikTok. While social media has changed the marketing landscape by providing businesses with more powerful promotion tools, it is not a substitute for traditional promotion methods.
Social media has enhanced the way businesses market their products to their clients. It has provided brands powerful tools to engage their clients and drive sales. Social media allows businesses to define and reach their target audience with specific marketing information (Appel et al., 2020). Through data analytics, businesses can establish the impact of their marketing efforts and adjust their approach for better results. As a result, businesses can gauge if a pr...