A Slightly Batty Social Campaign

A Slightly Batty Social Campaign

Throughout any marketing cycle, there will be opportunities for brands to lean heavily on different holidays or seasons for marketing campaigns. Some companies decide to go all-in on this strategy of making the most of certain holidays. 

Hallowart 1

Brands are always trying to come up with ideas that will separate them from the crowd and Halloween is the perfect time to creep out of the shadows.

Read this article by Thrillist on Starburst’s recent contest and campaign for TikTok users to participate in the Berries and Crème challenge to win a Starburst Little Lad costume.

Write your insights below on Starburst’s campaign and how you think they listened to their audience and appealed to them. What elements did they use to engage their consumers?

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Part 2

Choose een can be overlooked in the midst of the holiday anticipation that the end of the year brings, but some companies use Halloween as a chance to get ahead of the action.

Pan appropriate brand of your choice and then create a social media content skeleton and build out a spooky campaign. Follow the steps below. 

Steps

1. Choose one brand and state your reasoning for why you choose that brand.

●     Brand:  __________________________________________________________

●     Why you chose this brand: __________________________________________________________

1. Create a campaign title. Don’t be afraid to make it spellbinding.

●     Campaign title: __________________________________________________________

1. Choose the primary and secondary social channels that would be used.

●     Primary social channel: __________________________________________________________

●     Secondary social channel: __________________________________________________________

1. Create a mock-up of a three-post series for the campaign for the primary channel that you chose.

●     Post #1 (insert image below)

●     Post #2 (insert image below)

●     Post #3 (insert image below)

1. Create a final draft of just one of the three posts above and insert it below.

●     Final draft (insert image below)